Corporate Takeovers Are Fundamentally Changing Podcasting – Here’s How
At first glance, it may seem as though Big Tech can’t figure out how to make money off its foray into podcasting.
In early May 2022, Meta announced that it was abruptly ending Facebook’s podcast integration less a year after it launched. Facebook had offered podcasters the ability to upload their shows to the social media site. Meanwhile, Spotify’s own expensive gamble on podcast integration within its music streaming service hasn’t resulted in the surge of new listeners that it had hoped.
And what about the emergence of social audio platforms like Clubhouse that promised to re-imagine podcasting as live audio chatrooms hosted by celebrities and public figures?
After its meteoric rise in 2021 during the height of the global pandemic, Clubhouse has seen major declines in app installs, in...