finding

12Aug

By THEIRL1ADMIN01No Comments

THE LATEST NEWS

Breaking All The Rules: Finding Success In Healthcare Marketing

(BPT) - It’s a well-known rule in marketing that if you’re a healthcare company you need to work with an advertising agency that lives and breathes healthcare. But rules are made to be broken, and LevLane, a dark horse, full-service agency in Philadelphia, is showing that maybe that well-worn path so many have traveled is, well, worn out. It’s a bold statement but rooted in real-world examples. Take a look at 10 random marketing campaigns in the pharmaceutical space right now and you’ll quickly sense a theme. They have the same bouncy music, the same format, the same look and feel. They might not be siblings, but they’re definitely close cousins. For LevLane, an agency that’s been in business since 1984 and built its reputation leading campaigns for big consumer names like Taco Bell, Mi...

In This Book, Winfrey Shares Her Own Experience Finding The Answer To A BIG Question: “What Is My Purpose In Life?

4Jul

By THEIRL1ADMIN01No Comments

BOOKS

In This Book, Winfrey Shares Her Own Experience Finding The Answer To A BIG Question: “What Is My Purpose In Life?

Listening to the audiobook of The Path Made Clear, we were reminded of Oprah’s remarkable interview skills. The audiobook also includes insightful and revealing moments from her conversations with nearly 80 different guests—from civil rights heroes John Lewis and Sidney Poitier to celebrities like Mindy Kaling and RuPaul. At under three hours, this audiobook is the perfect thing to dip into whenever you need a quick, soul-fortifying affirmation. We loved starting our day with a chapter. Publisher Description "Fans of Oprah Winfrey's TV show, or more recently her two podcasts, will have this title on their playlist for months." — AudioFile Magazine, Earphones Award winner Everyone has a purpose. And, according to Oprah Winfrey, “Your real job in life is to figure out as soon as possibl...

A Research Finding That Women Are More Competitive When They’re Given An Option To Share Winnings May Help Close The Gender Pay Gap

5Apr

By THEIRL1ADMIN01No Comments

Journalism

A Research Finding That Women Are More Competitive When They’re Given An Option To Share Winnings May Help Close The Gender Pay Gap

Mary L. Rigdon, University of Arizona The Research Brief is a short take about interesting academic work. The big idea Women are more likely to take risks and engage in competitive activities if they’re allowed to share their potential winnings with peers, according to new research I co-authored. Since one explanation of the gender pay gap is that women tend to be less competitive than men in workplace settings, this finding could lead to ways to narrow it. In a study published on Nov. 1, 2021, in the Proceedings of the National Academy of Sciences, Alessandra Cassar and I report an experiment in which we invited 238 undergraduate students – split almost evenly between men and women – into our labs to solve a simple numbers puzzle. We wanted to see how different types of financial incent...

Finding And Supporting Black-Owned Businesses

10Aug

By THEIRL1ADMIN01No Comments

SOCIAL JUSTICE

Finding And Supporting Black-Owned Businesses

Finally, we have the world’s attention, which is important for #BlackLivesMatter and Black-owned businesses. And the big question is “How do I find Black-owned businesses?” Yes, Blackout Day 2020, powered by OneUnited Bank, was a huge success. According to Yelp’s Economic Average Report, during the 2nd quarter 2020, there were more than 2.5 million searches for Black-owned businesses on Yelp, compared to only 35,000 in 2019, an increase of more than 7,000%. Searches for Black-owned restaurants increased more than 2,500% and Black-owned bookstores over 1,400%. Because of the surge, Yelp announced it will offer a new tool for businesses to identify themselves as Black-owned. So how do you find Black-owned businesses? Here are 7 ways to find Black-owned businesses that are owned and managed...

Lost your job due to coronavirus? Artificial intelligence could be your best friend in finding a new one

7Aug

By THEIRL1ADMIN01No Comments

IN OTHER NEWS

Lost your job due to coronavirus? Artificial intelligence could be your best friend in finding a new one

Millions of Americans are unemployed and looking for work. Hiring continues, but there’s far more demand for jobs than supply. As scholars of human resources and management, we believe artificial intelligence could be a boon for job seekers who need an edge in a tight labor market like today’s. What’s more, our research suggests it can make the whole process of finding and changing jobs much less painful, more effective and potentially more lucrative. Make me a match Over the last three years, we’ve intensely studied the role of AI in recruiting. This research shows that job candidates are positively inclined to use AI in the recruiting process and find it more convenient than traditional analog approaches. Although companies have been using AI in hiring for a few years, job applicants ...

A Student’s Perspective on Finding Hope, Love, Justice, and Common Humanity

15Jul

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LIFESTYLE

A Student’s Perspective on Finding Hope, Love, Justice, and Common Humanity

Marching in a steady stream of people shouting familiar slogans through face masks, some of them awkwardly trying to socially distance, my first protest was fairly different from anything I’d have imagined before 2020. That didn’t make it any less powerful. The speeches given by religious and local Black community leaders, united after the police killing of George Floyd, drew in the hundreds of passionate, chanting protesters who were occupying City Hall and stunned them into mournful silence. Nor did it make it any less necessary. Mapping Police Violence data found that Black people in America are not only 3 times more likely to be killed by police than White people, they are also 1.3 times more likely to be killed while unarmed, culminating this year with the tragic deaths of George Flo...

Finding endless video calls exhausting? You’re not alone

3Apr

By THEIRL1ADMIN01No Comments

WORK

Finding endless video calls exhausting? You’re not alone

With much of the world in lockdown, our time spent on video calls has risen rapidly. Video conferencing has expanded from being a tool for business meetings to something we use to socialise, worship, and even date on. There is no doubt that platforms like Zoom are very useful. But all this time spent on video calls has its problems. We rely on it connect with people, yet it can leave us feeling tired and empty. It has given us some semblance of normal life during lockdown, but it can make relationships seem unreal. This feeling has spurred talk of a new psychological affliction: “Zoom fatigue.” When we interact with another person through the screen, our brains have to work much harder. We miss many of the other cues we’d have during a real-life conversation like the smell of the room or...

Finding Racial Healing During the Pandemic

13May

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SOCIAL JUSTICE

Finding Racial Healing During the Pandemic

As a kid growing up in White America, learning to embrace my Asianness has often felt like rebellion. During the COVID-19 pandemic, it feels more political than ever. Added anxiety over the rise in anti-Asian violence has shaken my community’s sense of security. I’ve heard and seen plenty of advice on how to stay physically safe—most of which prescribes assimilation and exceptionalism, which has proven ineffective for BIPOC throughout history. Rather than performing useless acts that take us further away from ourselves, I recommend practicing a form of radical acceptance. We can and should call out racism, defend ourselves, and work towards policy change to improve racial justice. But with radical acceptance, we let go of the idea that it’s our job to prove our worth as humans; to change...

How to Travel at Home: Finding New Routes Through Our Daily Lives

4Apr

By THEIRL1ADMIN01No Comments

Journalism

How to Travel at Home: Finding New Routes Through Our Daily Lives

Many of us don’t look up from our smartphones long enough to notice what’s around us. Grandpa Schiffman joshed that he was taking us grandkids on an ocean voyage to Europe. The round trip on the Staten Island Ferry to the city’s farthest-flung borough and back to lower Manhattan took a little over an hour and cost a nickel, a bargain even in the late 1950s. While Europe would have to wait, New York Harbor was unusual enough for kids brought up in the asphalt jungle. There was a limitless bowl of sky above us, swift tides, salt-tanged breezes, even wildlife: cormorants diving headlong into the waves and seagulls snagging the chunks of baked pretzel we tossed them. There were boats too of all sizes—tugs and barges, a fireboat fountaining rainbowed streams of water, and an ocea...