efforts

5Jan

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DIGITAL MARKETING

EPISODE 091: Effective Growth Efforts For Optimizing Success And Maintaining Sustainability

Interview with Maya Moufarek - Growth CMO Consultant at Marketing Cube EPISODE 091: Effective Growth Efforts For Optimizing Success And Maintaining Sustainability Start Your Outgrow Trial Outgrow is an interactive marketing platform that lets marketers and digital agencies create quizzes, calculators and assessments to boost their marketing efforts. Our tools help companies generate new leads, increase their social footprint and engage their customers. We've seen numerous examples of Outgrow customers getting up to 50% conversions using calculators and quizzes! Saksham Sharda Creative Director, Outgrow Maya Moufarek Growth CMO Consultant, Marketing Cube

A Bitter Taste: Are Starbucks’ Caffeinated Anti-Union Efforts Legal

11May

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BUSINESS, IN OTHER NEWS

A Bitter Taste: Are Starbucks’ Caffeinated Anti-Union Efforts Legal

Good news greeted Starbucks workers on May 3, 2022, in the shape of a promise of new pay increases. But there was a catch: Employees at unionized stores – or those planning to unionize – shouldn’t expect to see a dime of this hike. As far as efforts to discourage workers from supporting union drives go, the move by Starbucks appears pretty blatant. And it comes as the coffee chain sees a massive surge of union activity. Since its first victory at two stores in Buffalo in December 2021, Starbucks Workers United has now filed for union elections at over 250 stores – comprising over 6,600 employees – in over 30 states, according to the National Labor Relations Board. Moreover, the union has won 54 of the 64 elections conducted to date, many by overwhelming margins. As a scholar of organize...

7 Content Amplification Tips To Boost Your Marketing Efforts

3May

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RECOMMENDATIONS

7 Content Amplification Tips To Boost Your Marketing Efforts

Marketing is not just about creating valuable content. If you think your job as a marketer is done once you’ve published your content, you’re wrong my friend. You can’t just sit back and wait for your conversions to increase on the basis of your content. You need to do something so that people actually get to view your content. This is where content amplification comes in. Content amplification is extremely crucial when it comes to your content’s performance. Without it, most content does terribly. But how do you go about amplifying your content? So, in this blog, we talk about the key takeaways from Amanda Natividad and Rand Fishkin’s video on content amplification as part of SparkToro’s “Office-hours” live stream. Let’s dive right in! What Is Content Amplification? Content amplifica...

Efforts To Recruit More Diverse Faculties In Business School Are Failing

10May

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EDUCATION

Efforts To Recruit More Diverse Faculties In Business School Are Failing

Despite the increasing diversity among America’s college students, business school professors remain overwhelmingly white. In U.S. business schools, Black and Hispanic individuals make up 23.2% of students, yet only 6.7% of the faculty. As a researcher with a long-standing interest in the reasons business schools lack diverse faculty, I – along with marketing professor Sonja Martin Poole – set out to examine how business schools select their faculty. We did this by talking to 21 Black and Hispanic professors who have served on search committees at business schools throughout the U.S. We discovered four major reasons professors of color often get screened out of the process. 1. Race is unmentionable Search committees rarely have open conversations about race as they search to diversify ...

Sports Teams Sustainability Efforts, Does It Matter To Fans?

3Apr

By THEIRL1ADMIN01No Comments

BUSINESS, IN OTHER NEWS, SPORTS, VIDEO REELS

Sports Teams Sustainability Efforts, Does It Matter To Fans?

While the sport sector’s environmental impact is not fully understood, it has a social platform and reach to influence a significant number of people worldwide to choose more sustainable behaviors. Brian McCullough, associate professor of sport management at Texas A&M University, says that sport organizations should be proactive in becoming more sustainable to increase business performance, deepen connections with fans and attract new ones. Do fans care about sports teams’ sustainability efforts? How are sports being affected by climate change? And how might they be affected in the future? To use a sports analogy, there will be winners and losers as a result of climate change. Certain sports, like outdoor winter sports and even surfing, are vulnerable to the effects of climate change. ...