Sunday, December 22

Tag: business

Corporate Website Design – A Must For Your Business
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RECOMMENDATIONS

Corporate Website Design – A Must For Your Business

There are a lot of website development specialists around today, but finding the right one for your corporate website design project is key to your online success. For a superb business site, you want a website specialist with the practical experience of building successful corporate websites. When you want to build your brand in the modern world, you need to consider the importance of World Wide Web to the modern consumer, and when you want to attract the modern consumer you need to build a corporate website that will appeal to him or her. Great website design and development organizations can make great corporate sites. Unless you are a web designer yourself, however, you likely do not know what is necessary to build effective corporate web architecture. When you're ready to build and l...
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Making The Internet Safer – We Have To Change The Business Models – Regulating Content Won’t Do The Job
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IN OTHER NEWS, TECHNOLOGY

Making The Internet Safer – We Have To Change The Business Models – Regulating Content Won’t Do The Job

An upheaval of the law governing what can be published online is taking place in the shape of the online safety bill. The bill, which is currently making its way through parliament, has the hyperbolic ambition “to make the UK the safest place in the world to be online”, and proposes to do this through a complex system of regulation. It calls for platforms, search engines and social media to regularly assess the risks of harms stemming from their services and take measures to mitigate them. The regulator, Ofcom, will carry out its own risk assessments, establish risk profiles for different platforms (such as YouTube, Instagram or Tinder), and publish guidance in the form of “codes of practice”. The act will apply even where the platform provider is abroad. This means that all platforms ta...
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Stop Keeping Your Business A Secret
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FOR BUSINESS, THE LATEST NEWS

Stop Keeping Your Business A Secret

Demonstrate your value and get on the radar of potential clients. Your business shouldn't be a secret. It's time to STOP hiding! If you don't let people know your exist, who will? Getting yourself out there and being seen and heard by your target audience is how you reveal your industry expertise and build your credibility as a career expert while building your brand. Putting yourself out there also gives you the opportunity to really connect with your ideal clients, giving them a chance to get to know, like, and trust (KLT) you. People feel more comfortable doing business with people they know and companies they feel they can trust. Building that KLT factor with them, you're putting yourself in a better position of them reaching out to you when they're ready to work with a career coach...
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Questioned By Journalism Academics – News Corp’s Deal With Google And The Melbourne Business School
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BUSINESS, EDUCATION

Questioned By Journalism Academics – News Corp’s Deal With Google And The Melbourne Business School

News Corp Australia and Google have announced the creation of the Digital News Academy in partnership with the Melbourne Business School at the University of Melbourne. It will provide digital skills training for News Corp journalists and other media outlets. Is this a good thing or a bad thing? The academy won’t provide full degrees, just certificates and a chance to upgrade digital skills in a fast-changing media environment. Many companies in various industries have partnered with universities to deliver what used to be in-house training programs. Strengthening the links between industry and the academy has been welcomed in many sectors and certainly encouraged by governments for many years. Why then are we as journalism academics concerned? There are several reasons. The first and...
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Money Talks: Big Business, Political Strategy And Corporate Involvement In US State Politics
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POLITICS

Money Talks: Big Business, Political Strategy And Corporate Involvement In US State Politics

Political spending by corporations is big business. As one corporate executive with experience in business-government relations says, “A company that is dependent on government that does not donate to politicians is engaging in corporate malpractice.” Our research group heard that statement during a series of interviews with industry insiders that we conducted for a study on corporate political strategy and involvement in U.S state politics. In the 2018 election cycle, for example, private interests spent US$500 million on campaign contributions to U.S. federal election candidates and nearly $7 billion to lobby federal officials. As shown by campaign finance monitor the Center for Responsive Politics, those firms most affected by government regulation spend more. The operations of Face...
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One Of The Biggest Transpacific Business Success Stories Of All Time – The Cup Noodles Saga
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MONEY

One Of The Biggest Transpacific Business Success Stories Of All Time – The Cup Noodles Saga

See a container of Cup Noodles at a convenience store and you might think of dorm rooms and cheap calories. But there was a time when eating from the product’s iconic packaging exuded cosmopolitanism, when the on-the-go meal symbolized possibility – a Japanese industrial food with an American flair. Cup Noodles – first marketed in Japan 50 years ago, on Sept. 18, 1971, with an English name, the “s” left off because of a translation mistake – are portable instant ramen eaten with a fork straight from their white, red and gold cups. I research how products move between America and Japan, creating new practices in the process. To me, Cup Noodles tell a story of crossing cultures, and their transpacific journey reveals how Japan has viewed America since World War II. A flash of inspiration ...
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Thinking Like An Entrepreneur – Entrepreneurship Classes Aren’t Just For Business Majors
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MONEY

Thinking Like An Entrepreneur – Entrepreneurship Classes Aren’t Just For Business Majors

Lisa Bosman, Purdue University and Stephanie A. Fernhaber, Butler University Colleges are returning to normal operations, and many have begun to offer in-person classes once again. But are they prepared to teach students how to navigate post-pandemic life? Or how to get a job in an economy fundamentally changed by COVID-19? As professors of engineering and entrepreneurship, and authors of a new book on teaching entrepreneurial thinking to college students, we have studied how entrepreneurial skills can improve students’ confidence, creativity, critical thinking, collaboration and communication. Such curriculum is a staple in business schools, especially for students who want to start a company. But it has the potential to benefit all students – including majors in engineering, agricultu...
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‘Sustainability’ In Business – How The Climate Crisis Is Transforming The Meaning
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ENVIRONMENT

‘Sustainability’ In Business – How The Climate Crisis Is Transforming The Meaning

Raz Godelnik, The New School In his 2021 letter to CEOs, Larry Fink, the CEO and chairman of BlackRock, the world’s largest investment manager, wrote: “No issue ranks higher than climate change on our clients’ lists of priorities.” His comment reflected a growing unease with how the climate crisis is already disrupting businesses. Companies’ concerns about climate change have typically been focused on their operational, financial and reputational risks, the latter associated with the growing importance of the issue among young people. Now, climate change is calling into question the traditional paradigm of corporate sustainability and how companies address their impacts on society and the planet overall. As a professor working in strategic design, innovation, business models and sustai...
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Efforts To Recruit More Diverse Faculties In Business School Are Failing
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EDUCATION

Efforts To Recruit More Diverse Faculties In Business School Are Failing

Despite the increasing diversity among America’s college students, business school professors remain overwhelmingly white. In U.S. business schools, Black and Hispanic individuals make up 23.2% of students, yet only 6.7% of the faculty. As a researcher with a long-standing interest in the reasons business schools lack diverse faculty, I – along with marketing professor Sonja Martin Poole – set out to examine how business schools select their faculty. We did this by talking to 21 Black and Hispanic professors who have served on search committees at business schools throughout the U.S. We discovered four major reasons professors of color often get screened out of the process. 1. Race is unmentionable Search committees rarely have open conversations about race as they search to diversify ...
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Black And Hispanic Small-Business Owners Have Been So Badly Hit In The Pandemic Recession
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IN OTHER NEWS

Black And Hispanic Small-Business Owners Have Been So Badly Hit In The Pandemic Recession

The pandemic has taken a heavy toll on Main Street, with small businesses across the U.S. closing by the thousands. But as bad as the overall scene is, for minority-owned businesses the picture is even bleaker. A survey released on Jan. 27 by advocacy group Small Business Majority found that almost 1 in 5 Black and Hispanic entrepreneurs expected to permanently close their business over the course of the next three months – a rate higher than for white business owners. It comes on the back of a report by the Federal Reserve of Cleveland that suggested that the impact of the coronavirus could be over two times larger for Black- and Hispanic-owned businesses than for white-owned enterprises. As scholars who research racial inequities and entrepreneurship, we know that even before the pande...
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