The Irresistible Allure Of Mocking Southern Accents – TikTok, #BamaRush
As college students across the country return to campuses grappling with the COVID-19 delta variant, Greek letters of a different variety have captivated social media feeds with stunning virality.
The #BamaRush trend on TikTok introduced followers to the annual recruitment process for National Panhellenic Conference sororities at the University of Alabama. The popular videos offer a firsthand perspective on the recruitment process, showcasing the various events and the women’s corresponding fashion choices – the “outfit of the day,” or #OOTD – for each stage.
When this phenomenon came to my attention, I noticed that TikTok’s algorithm fed me not only the posts of women participating in #BamaRush but also parody videos made by people glued to the unfolding events.
In these videos...