advertising

8Jun

By THEIRL1ADMIN01No Comments

DIGITAL MARKETING

Time Proven Internet Advertising Options

Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, losing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider this scenario: In your hometown you want to open an art supply store. In that same town there are thousands of art supply stores. In order for your business to be successful, it will have to stand out in some way from the others. This is exactly what is happening when a business is opened online. There is so much competition, that you must take drastic measures to ensure that you are getting noticed. Adv...

Journalism Integrity – New Forms Of Advertising Raise Questions

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this modern form of advertising might influence those outlets’ real journalism. These specific advertisements are called “native advertising,” but are also tagged as “sponsored content,” “partner post” or other labels consumers don’t understand. They look like news articles, with headlines, photos with captions and polished text. But really they are ads created by, or on behalf of, a paying advertiser. With declining revenue from traditional display advertising and classified ads, news outlets are increasingly relying on native advertising – a sector in which U.S. spending was expected to reach $...

Targeted Advertising On Social Media Drives People To Extremes

Have you had the experience of looking at some product online and then seeing ads for it all over your social media feed? Far from coincidence, these instances of eerily accurate advertising provide glimpses into the behind-the-scenes mechanisms that feed an item you search for on Google, “like” on social media or come across while browsing into custom advertising on social media. Those mechanisms are increasingly being used for more nefarious purposes than aggressive advertising. The threat is in how this targeted advertising interacts with today’s extremely divisive political landscape. As a social media researcher, I see how people seeking to radicalize others use targeted advertising to readily move people to extreme views. Advertising to an audience of one Advertising is clearly powe...