TikTok And Instagram Are Making Obsessively Organized Kitchens A New Status Symbol
‘Pantry porn’ on TikTok and Instagram makes obsessively organized kitchens a new status symbol.
Neatly aligned glass spice jars tagged with printed white labels. Wicker baskets filled with packages of pasta, crackers and snacks. Rows of flavored seltzer water stacked in double-decker plastic bins.
In today’s consumer culture, “a place for everything and everything in its place” isn’t just a mantra; it’s big business. Nowhere is this more evident than the kitchen pantry.
Most people can relate to finding half-empty cereal boxes squirreled away in the cupboard or letting produce sit just a bit too long in a refrigerator drawer.
But for a subset of social media denizens, such sacrileges would never grace their feeds.
As someone who studies digital consumer culture, I’ve noticed an uptick ...