Are Guys Who Post A Lot On Social Media Seen As Less Manly?
Why guys who post a lot on social media are seen as less manly.
For better or worse, much of life is categorized along gendered lines: Clothing stores have sections for men and women, certain foods are considered more manly or more feminine, and even drinks can take on a gendered sheen (“manmosa,” anyone?).
Our newly published research finds that even social media is a canvas for rigid gender stereotyping.
Specifically, we show that men who post often on social media are seen as feminine, a phenomenon we refer to as the “frequent-posting femininity stereotype.” We observed this bias in four experiments featuring over 1,300 respondents from the U.S. and U.K.
To post is to be seen as unmanly
As consumer behavior researchers, we have long been interested in the contradictions, peculiariti...