Saturday, December 21

FOR BUSINESS

How Online Reviews Continue To Confound And Confuse Shoppers
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BUSINESS, FOR BUSINESS

How Online Reviews Continue To Confound And Confuse Shoppers

As Yelp turns 20, online reviews continue to confound and confuse shoppers. For the past 20 years, Yelp has been providing a platform for people to share their experiences at businesses ranging from bars to barbershops. According to the company, in that time the platform has published 287 million user reviews. There’s a reason review sites like Yelp are so popular. No one wants to spend their hard-earned money on a dud product, or fork over cash for a bad meal. So we’ll seek advice from strangers and use various clues to judge if a particular review is authentic and reliable. The very first Yelp review was a four-star review of Kabuki Springs & Spa, published on Oct. 12, 2004. Yelp But sometimes these cues can lead shoppers down the wrong path. Other times, the reviews are sim...
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Master Prompt Engineering: Live Training Event
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DAILY DEALS, FOR BUSINESS

Master Prompt Engineering: Live Training Event

Are you ready to harness the power of AI and propel your career to new heights? Look no further than the Certified Prompt Engineer™ Interactive Live Training from the Blockchain Council. In today's rapidly evolving landscape, prompt engineering has emerged as a game-changing field that enables you to create awe-inspiring AI applications with ease. By leveraging the capabilities of large language models, prompt engineering empowers you to generate compelling text, translate languages seamlessly, craft captivating content, and obtain informative answers to your queries. The average salary for a prompt engineer is $150,000, but some experienced engineers can earn up to $300,000 or more. The demand for prompt engineers is expected to continue to grow in the coming years, as more and mo...
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If AIs Are Soon To Run Businesses — These ‘Artificial Persons’ Must Follow The Law
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AI, BUSINESS, FOR BUSINESS

If AIs Are Soon To Run Businesses — These ‘Artificial Persons’ Must Follow The Law

AIs could soon run businesses – it’s an opportunity to ensure these ‘artificial persons’ follow the law. Only “persons” can engage with the legal system – for example, by signing contracts or filing lawsuits. There are two main categories of persons: humans, termed “natural persons,” and creations of the law, termed “artificial persons.” These include corporations, nonprofit organizations and limited liability companies (LLCs). Up to now, artificial persons have served the purpose of helping humans achieve certain goals. For example, people can pool assets in a corporation and limit their liability vis-à-vis customers or other persons who interact with the corporation. But a new type of artificial person is poised to enter the scene – artificial intelligence systems, and they won’t necessa...
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What Is A Professional Shopify Store Manager And What Do They Do?
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BUSINESS, FOR BUSINESS

What Is A Professional Shopify Store Manager And What Do They Do?

What is a Professional Shopify Store Manager? A professional Shopify store manager is a skilled professional who can help you set up, manage, and grow your Shopify store. They have the knowledge and experience to help you with everything from product selection and pricing to marketing and customer service. What Do Professional Shopify Store Managers Do? A professional Shopify store manager can help you with a wide range of tasks, including: 1.Setting up your Shopify store 2.Choosing the right products and pricing 3.Designing your website and creating product pages 4.Managing your inventory 5.Processing orders and shipping products 6.Marketing your store and driving traffic 7.Providing customer service 8.Analyzing your data and tracking your performance Why Hire a Professional ...
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Twitter, Elon Musk ‘Everything App’ — A Social Media And Marketing Scholar Explains What An ‘Everything App’ Is And Why It’s Not So Easy To Do
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FOR BUSINESS, IN OTHER NEWS, SOCIAL MEDIA, TECHNOLOGY

Twitter, Elon Musk ‘Everything App’ — A Social Media And Marketing Scholar Explains What An ‘Everything App’ Is And Why It’s Not So Easy To Do

Elon Musk aims to turn Twitter into an ‘everything app’ – a social media and marketing scholar explains what that is and why it’s not so easy to do. Elon Musk’s recent rebranding of Twitter as X is a step toward the CEO’s goal of developing an “everything app.” Musk’s vision is for X to mark the spot for all your digital needs – to chat with your friends, order groceries, watch videos and manage your finances, all on one platform. His recent announcement might have left you wondering what an everything app is and whether you need really one. If everything apps are so great, why isn’t there one that’s widely used in the U.S. already? As someone who studies how consumers use social media and what that means for digital marketing, I find the idea of an everything app intriguing. I think tha...
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AI Helping Tackle The Threat To The Growing Wave Of Fraud
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AI, BUSINESS, FOR BUSINESS, IN OTHER NEWS, TECHNOLOGY

AI Helping Tackle The Threat To The Growing Wave Of Fraud

AI threatens to add to the growing wave of fraud but is also helping tackle it. There were 4.5 million reported incidents of fraud in the UK in 2021/22, up 25% on the year before. It is a growing problem which costs billions of pounds every year. The COVID pandemic and the cost of living crisis have created ideal conditions for fraudsters to exploit the vulnerability and desperation of many households and businesses. And with the use of AI increasing in general, we will likely see a further increase in new types of fraud and is probably contributing to the increased frequency of fraud we are seeing today. Already, the ability of AI to absorb personal data, such as emails, photographs, videos and voice recordings to imitate people is proving to be a new and unprecedented challenge. But...
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Finance Professors Explain How Credit Scores Work
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BUSINESS, FOR BUSINESS, IN OTHER NEWS, VIDEO REELS

Finance Professors Explain How Credit Scores Work

How do credit scores work? 2 finance professors explain how lenders choose who gets loans and at what interest rate. With the cost of borrowing money to buy a home or a car inching ever higher, understanding who gets access to credit, and at what interest rate, is more important for borrowers’ financial health than ever. Lenders base those decisions on the borrowers’ credit scores. To learn more about credit scores, The Conversation consulted with two finance scholars. Brian Blank is an assistant professor of finance at Mississippi State University with expertise related to how firms allocate capital, as well as the role of credit in mortgage lending. His colleague at Mississippi State, Tom Miller Jr., is a finance professor who has written a book on consumer lending, in addition to provi...
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For Over 60 Years The marketing Tricks That Kept The Barbie’s Brand Alive
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FOR BUSINESS

For Over 60 Years The marketing Tricks That Kept The Barbie’s Brand Alive

The marketing tricks that have kept Barbie’s brand alive for over 60 years. Rejected by the toy industry at first, Barbie is now one of America’s most trusted brands. “She” – the 11.5 inch blonde doll, but also her brand persona – generated worldwide sales of around US$1.5 billion (£1.3 billion) in 2022, and has a brand value of US$590 million. Barbie debuted on March 9 1959 at the New York International Toy Fair as Barbie Teenage Fashion Model. Sixty-four years later, the doll continues to be the subject of cultural, sociological and psychological interest. By creating an iconic brand with special meaning for fans of all ages (Barbie is marketed to children aged three and older), toy company Mattel has successfully extended the lifecycle of the Barbie brand for well over half a century. ...
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Announce A Sale Or Discount With A Hello Bar – Try It Free!
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FOR BUSINESS

Announce A Sale Or Discount With A Hello Bar – Try It Free!

Convert 83% More Visitors into Leads, Subscribers, & Buyers Bars, Modals, Sliders — beautifully designed popups for your site. Easy to use. Fully customizable. Highly effective. Advanced Targeting — target messages to users for maximum impact. Precisely target by device, location, visit, page, and more. Easy to Use — 1-click installation. No code. WordPress, Shopify, SquareSpace, Wix, & 17 more. Try It Free!
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Who’s Zoomin’ Who?
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FOR BUSINESS

Who’s Zoomin’ Who?

Last week I prepared what I thought was an epic keynote for PARO Centre for Women's Enterprise's first virtual conference. The stage was set, the introduction from Executive Director, Rosalind Lockyer was magnificent, I started off strong, shared my screen and then Zoom crashed. I still don't know what happened, except that shift happens. Just when you think you're solid, the quicksand takes you out and you need to be adaptable. I re-covered, re-entered and delivered the keynote without my slides. Technology... sigh... As a tribute to Zoom, and all of you readers who are on your way to mastering it (some at the beginning of that stage, and some like me who are still learning) I have a list of Zoom shortcuts to help you zoom around the software like a pro (well that's a bit of an exaggera...
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