Thursday, December 26

CONTENT MARKETING

9 Tried-And-Tested Lead Magnets You Need To Use [Infographic]
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CONTENT MARKETING

9 Tried-And-Tested Lead Magnets You Need To Use [Infographic]

Email marketing is the key ingredient for the success of any lead generation strategy. But who would want to share their email address for free just to have an inbox full of spam and irrelevant emails? This is where bribing the prospects with insightful content comes into the picture. Or to put it in marketing terms, you can use lead magnets in return for email addresses. A Lead Magnet can be a free trial/demo, toolkit, white papers, e-book, or any piece of content that is relevant to your brand. Their main objective is to compel users to give out their personal information. They do this by providing useful information and building up the audience’s interest and trust in your product or service. Hence, in this article, we will walk you through the 9 tried-and-tested lead magnets you need...
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SaaS Content Marketing Strategy – The Ultimate Guide
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CONTENT MARKETING

SaaS Content Marketing Strategy – The Ultimate Guide

As SaaS businesses crop up left right and center, standing out has become tougher. In this SaaS content marketing ultimate guide, we hold your hand and take you through all the steps that’ll get you started! From target audience selection to content creation for various stages of the funnel to content distribution, we have got it all covered. So sit back and join us in this mini-course on getting started with SaaS content marketing. What Is SaaS Marketing? Let’s start from the basics. Software as a service or SaaS marketing as we know it has a more product-centered approach to create awareness around a product. With this aim, SaaS marketers generate relevant content in the form of ebooks, interactive experiences, whitepapers, infographics that aid in creating a resource hub around their...
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Digital Marketing
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CONTENT MARKETING

Digital Marketing

Being a Blogger is not only about writing quality content anymore, but it's also about implementing the best SEO practice, adding more value and social touch and do many more tasks. As all the bloggers have realized recently after the Google Penguin update. The importance of SEO has itself increased. There is an obvious need to change our view to SEO. And why not learn from the only website that ranks 1 for almost 99% queries. Yes, you guessed it. It is Wikipedia, the largest online encyclopedia. Whenever you want to learn some new words. Wikipedia is the place. There is no doubt, Wiki SEO is out of the box and they take care of each part of site SEO structure carefully. For us (Bloggers and SEO's) Wikipedia is a good case study to learn and understand what an effective SEO is. There ar...
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The Strategic Plan For Your Brand
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CONTENT MARKETING

The Strategic Plan For Your Brand

Solopreneurs and small business owners rise and fall on the marketplace perception of their brand, also known as one's professional reputation. For that reason, the brand merits ongoing monitoring, enhancement and promotion as a component of strategies designed to support new business acquisition and encourage repeat business. The objective is to build and maintain a good client list. A useful way to review and evaluate your brand is with what many experts consider the gold standard of strategic planning, the SWOT Analysis. SWOT is the acronym of Strengths, Weaknesses, Opportunities and Threats. Every 18 - 24 months, self-employed professionals will benefit from examining the viability of their brand, to better understand what actions enhance the brand and what might weaken it. Conduct a ...
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