FOR BUSINESS

Tech Quiz Of The Week
FOR BUSINESS

Tech Quiz Of The Week

NASA detects Marsquakes, the Large Hadron Collider starts again, and TrueCaller removes a key feature. Find out how closely you have been paying attention to the world of technology in the past 7 days. GET STARTED!
Promote Your Business Online In 5 Easy Ways
FOR BUSINESS

Promote Your Business Online In 5 Easy Ways

ONE ~ Connect through Groups & Communities First things first, you need to connect with online groups that are similar to your business. This allows you to see what your competitors are doing and what is working with customers looking for the services/products you provide. Though this is a vital step in your online business promotion, try not to push your business through these groups. You can include a link to your business's website or blog at the end of your posts, but your primary goal is to connect not market. TWO ~ Using Listing Services Next, you need to make it easy for customers to find your business. Registering through listing services makes it easy for customers to find you using the search methods they are already familiar with. The three most notable choices are Bing, ...
Stop Keeping Your Business A Secret
FOR BUSINESS, THE LATEST NEWS

Stop Keeping Your Business A Secret

Demonstrate your value and get on the radar of potential clients. Your business shouldn't be a secret. It's time to STOP hiding! If you don't let people know your exist, who will? Getting yourself out there and being seen and heard by your target audience is how you reveal your industry expertise and build your credibility as a career expert while building your brand. Putting yourself out there also gives you the opportunity to really connect with your ideal clients, giving them a chance to get to know, like, and trust (KLT) you. People feel more comfortable doing business with people they know and companies they feel they can trust. Building that KLT factor with them, you're putting yourself in a better position of them reaching out to you when they're ready to work with a career coach...
Tales From the Online Marketing Crypt 9: Why Cheap Websites Are More Expensive Than You Think
FOR BUSINESS, THE LATEST NEWS

Tales From the Online Marketing Crypt 9: Why Cheap Websites Are More Expensive Than You Think

Tales from the Online Marketing Crypt - Vol. 9 Your Website May Be Under-Performing Because It's Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have written that post myself! And as per usual, then came many responses that all pretty much said the same thing: "But what if I have no money?" Ah yes, the money objection is a big one. And a valid one too! So valid that it's something every parent has said to us when we were kids, right? I remember one summer I desperately wanted to get a pair of those beautiful black riding boots, the kind you see on equestrian shows on TV. Of course, I had no idea how much they cost, but I knew I had ...
Branding Through Social Media
BRANDING, FOR BUSINESS

Branding Through Social Media

Are you looking forward to social media as the coolest, cheapest and the most effective medium to reach your customers? Well you are really canny and updated to think so. Social media is being widely used for the branding by brands both old and new. This is because it is the platform where the people peep for even the teeny-tiny information about everything from FMCG to durables, from food stuffs to cosmetics and almost everything. However this trend has equally been recognized by your competitors. So how do you make sure that your product is liked from among the competitive brands, and the customers feel the brand as the one they can trust? After all its your customer reach that matters. Many brands these days hire branding agencies to handle their social media pages I would suggest you t...
What A Great Branding Campaign Looks Like
BRANDING, FOR BUSINESS

What A Great Branding Campaign Looks Like

You plan to start a branding campaign, you wish for a high consumer reach and higher consumer reaction to your campaign? Of course yes. Everyone does, after all that's what you start a campaign for. But as soon as to decide so all that you are suggested with is, "be creative, think new and think extra ordinary". That's a pretty wise suggestion. Among hundreds of branding campaigns running to influence the target audience, it's your creativity and imagination that makes you the polestar of the dark sky, makes your brand stand out. But how to you be creative, how do you come up with something new and extraordinary and how do you make your brand stand out? Well, I can't make you think creative or be imaginative, but I can help you with certain tips that may assist you in planning your succe...
10 Business Tools Every Mompreneur Should Have To Run A Thriving Business (And Not Lose Her Sanity)
FOR BUSINESS

10 Business Tools Every Mompreneur Should Have To Run A Thriving Business (And Not Lose Her Sanity)

Running a full time or even a part-time business requires a plan, strategy and tools. Lots of tools to stay organized and productive. As a mompreneur, I have learned just how important these tools are and most of them I could not live without. Seriously. They make my life and my work more streamlined and I don't know about you friend, but keeping my sanity intact as much as possible is pretty important. Now if you have followed me for any length of time you know that I am not a fan of the whole work/life balance philosophy. I find it too restricting and unachievable for most moms who are trying to hold together their life and a family while pursuing their passions. So having the right tools to help me blend these areas of my life together are invaluable. I am excited to share 10 tools eve...