Giorgio Armani Perfected Dressing Hollywood Stars To Make Fashion Accessible To All
How Giorgio Armani Mastered The Art Of Outfitting Hollywood Stars To Sell Clothes To The Masses
The death of Giorgio Armani marks the passing of one of Italy’s most influential fashion designers.
As someone who studies the intersection of fashion, media and entertainment, I think one of the designer’s most impressive feats is how he harnessed Hollywood to extend the global reach of his brand.
Born in Piacenza in 1934, Armani abandoned medical school in 1954 to work at Milan’s La Rinascente department store. There, he developed a passion for fabrics and first learned about fashion licensing, a business strategy that allowed brands to sell luxury designs at affordable prices to middle-class customers.
Observing how the licensed lines of fashion designer Pierre Cardin retailed at La Rin...









