Women And People Of Color Benefit From Growing At-Home Businesses The Most
In August 2020, on a quiet residential street in the Phinney Ridge neighborhood of Seattle, a tiny emerald bar suddenly appeared inside a converted garage facing the road.
It drew the neighborhood, with families walking to pick up four-packs of cider to-go, grab lollipops for their kids or treats for their dogs, and talk to the owner, a woman who had turned her passion project into reality just as the world was shutting down.
Caitlin Braam’s Yonder Cider, a business she and her husband, Jon, had poured their savings into to start, launched just before the pandemic without a physical space yet, but before long, she had realized it could slip away entirely. So she opened up at the only place she could: home.
The city had closed the street by Braam’s house to cars, and, with many of the bu...