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Tales from the Online Marketing Crypt - Vol. 9 Your Website May Be Under-Performing Because It's Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have written that post myself! And as per usual, then came many responses that all pretty much said the same thing: "But what if I have no money?" Ah yes, the money objection is a big one. And a valid one too! So valid that it's something every parent has said to us when we were kids, right? I remember one summer I desperately wanted to get a pair of those beautiful black riding boots, the kind you see on equestrian shows on TV. Of course, I had no idea how much they cost, but I knew I had ...

More than 2 in 5 shoppers expressed feeling pressure to spend more and buy more. According to last year’s Bankrate Holiday Gifting Survey, involving 1,000 interviews, more than 2 in 5 shoppers expressed feeling pressure to spend more and buy more. However, there are ways to purchase fewer gifts, spend less money and still enjoy gift giving. October’s Real Simple offered such solutions as: ‒ Pitching in on one gift for someone special, a parent or grandparent, for example. ‒ Doing something together: meeting at a home — or renting one — and playing games, watching movies or making crafts. ‒ Purchasing a recurring gift, such as fruit, cheese or meal-prep kits, that everyone in a home can enjoy. ‒ Swapping favorite baked goods. And, of course, there is always the popular white elep...

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Tales From the Online Marketing Crypt 9: Why Cheap Websites Are More Expensive Than You Think

Ways to make gift giving more meaningful (and less expensive)