Saturday, December 6

Tag: african

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Journalism

Does African-American Literature Exist?

The question of what makes a piece of writing African American literature or not is one that I have never been confronted with before. I have certainly never been challenged to question the entire existence of the genre before taking a course entitled "ENGL 234: Major Writers in African American Literature". On the contrary, frequent evenings spent perusing bookstores have fortified the notion in my mind that the genre is alive and well. Other literature courses have not touched on this subject at all much less brought this question to light. Through that course, however, I found that it is certainly one worth exploring and one that deserves a definitive answer. I have come to understand the genre of African American literature as encompassing any piece of literature that deals specificall...
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Journalism

African-American Entrepreneurs: Online Affiliate Marketing As a Viable Way To Work From Home

The current economic crisis is being called the worst economy since the depression of 1930. While over-all unemployment continues to climb, African-Americans are experiencing job losses at nearly double the national rate, and this is expected to worsen as the condition of the economy declines. However, as more people lose traditional jobs, more and more business owners are being created. By becoming a business owner and working for yourself, you are at least gaining some control over your financial future, which is why more people are turning to home-based businesses for security. African-Americans, by and large, have always been a very entrepreneurial group. The statistics on new business startups are very encouraging. From 1997 until 2002, the number of black-owned businesses were up...
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Digital Marketing Trends – Targeting the African-American Consumer
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Journalism

Digital Marketing Trends – Targeting the African-American Consumer

Do you plan to market or sell products and services to African-American consumers? If so, in order to successfully market to this community, it is to your advantage to understand certain digital marketing trends: how today's African-Americans shop, where they hang out, where they are most likely to be receptive to advertising and, more importantly, how they feel about marketing and media. It's been said that "2014 is going to be a killer year for social media and small business." It's also been said that properly implemented digital marketing strategies can help small businesses grow. So, what does this mean for small businesses that plan to primarily target Black American consumers? It means you need a realistic understanding of where Black consumers fit in this new media and cybercultur...
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What In The World Is An African American Anyway?
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Journalism

What In The World Is An African American Anyway?

By Kevin D. Moore This question was recently asked of me numerous times by White Americans, White Europeans, Black Americans, and others. The funny thing is that I have wondered this too. However, the interesting part about this question is the fact that people are asking it in the first place. When I think about it, something must not be right. I don't recall ever hearing anyone ask what is an Italian American or German American. So why would anyone ask what is an African American? I think the first aspect of my wonderment is that I can't seem to figure out how or when I (a year long tan American) stopped being identified as a Black American and started being identified as an African American. I'm sure someone has the answer. Unfortunately, it is a little fuzzy to me and it seems to...
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VIDEO REELS

2 African American Female Pilots Leading Us In the Air

You almost never see an all female crew on a commercial jet, let alone an all black, female crew - until now. Meet Captain Rachelle Jones and first officer Stephanie Grant. They fly for Delta's regional carrier Southeast Atlantic. Source: 2 African American Female Pilots Leading Us In the Air
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