Micro-Influencers — Story Tellers
Telling stories: the 4 ways micro-influencers build and keep their loyal audiences.
The rise of social media was quickly followed by the advent of the “influencer” – an online content creator who builds credibility within a specific niche, giving them the power to shape opinions and purchasing decisions.
This skill lies at the heart of the influencer-marketing industry, a juggernaut projected to be worth around US$32 billion this year.
On Instagram alone, which boasts more than two billion users, an estimated 50 million people identify as “creators”. Brands often send influencers products, hoping a well-placed post or story will connect with consumers on a more personal level.
But the mantle of “influencer” is not reserved for those with millions of followers. Micro-influencers, who ...
