From Comic-Con To Couture: The Mainstream Rise Of Geek Culture
Once upon a time, fandoms lived on the fringes — comic book shops, niche forums, and weekend conventions were the sacred spaces of the passionate few. Fast forward to today, and “geek culture” has taken the global stage, reshaping what’s cool, wearable, and worthy of the spotlight. From the runway to the radio, Marvel heroes, anime icons, and video game aesthetics now drive some of the biggest trends in fashion, music, and entertainment.
The shift began with storytelling. Marvel’s cinematic universe didn’t just dominate box offices — it redefined the cultural narrative. Characters like Iron Man, Black Panther, and Spider-Man became style muses, inspiring entire clothing lines and collaborations with major fashion houses. Streetwear brands dropped capsule collections emblazoned with com...









