All Out Talent War Set Off By Video Gaming YouTuber
Tyler Blevins switched from video site Twitch to Mixer and by doing so shocked the $152bn video-game industry.
On Aug. 1, a rail-thin 28-year-old with hair dyed red, white and blue altered the course of video gaming with three words: “The next chapter.”
That tweet introduced a video in which Tyler Blevins, known to his fans as Ninja, announced he was moving from Twitch, a video site owned by Amazon.com Inc., to Mixer, a rival site owned by Microsoft Corp.
“This is a really good chance to get back in touch with my roots,” Blevins said in the video, a mock press conference in which he answered questions from a talking bush and a cooler filled with the energy drink Red Bull.
Blevins’s defection shocked the $152 billion video-game industry. Twitch i...