When Americans Thought Hair Was A Window Into The Soul
In 2004, the North Korean government launched one of the oddest television campaigns in recent history: “Let’s trim our hair in accordance with the socialist lifestyle.”
Accompanied by radio and print ads, the five-part TV series urged North Korean men to wear their hair short. State-approved haircuts, the campaign explained, ranged in length from one to five centimeters, with seven centimeters permitted for men over 50 who sought to hide a balding scalp.
Why, exactly, did the government care so much about how North Korean men chose to wear their hair? Long hair, the campaign argued, “consumes a great deal of nutrition” and thus threatened “human intelligence development” by depriving the brain of necessary energy.
Pseudoscientific ideas aside, state media also suggested that hair repre...