Fortnite’s black hole teases the future of entertainment
As audiences have embraced on-demand video services, algorithmic feeds, and an ever-growing number of digital “things to do,” our collective attentions have become hyper-fragmented. Yet we know that audiences actually love shared live experiences. Jeopardy is more fun watched with others. Movies are funnier in a packed theater. It’s hard to enjoy sporting events that happened hours earlier
The durability of this appeal spans generations: Boomers watched the moon landing together, Generation X witnessed the end of M*A*S*H, and millennials recently collectively viewed (and complained about) the ending to Game of Thrones. Each generation might prefer different content, but we all love to watch it together and live. There’s no better proof of these two points than the recent #FortniteBla...