Tag: influencer

How To Create The Perfect Influencer Marketing Strategy?
INFLUENCERS

How To Create The Perfect Influencer Marketing Strategy?

Influencer marketing is a marketing technique through which brands promote their products with endorsements from influencers online. Social media and blogs are home to the lion’s share of influencers even though other creators like podcast hosts can fit the bill too. Moreover, many a time, influencer marketing is just a part of brand awareness campaigns but helps in boosting sales and improving conversions as well. Hence, it’s evident that a clear and concise influencer marketing strategy is a must for improving your product’s success. Like any marketing tactic, an influencer program takes deliberate targeting and planning. So, without further ado, let’s dive into this infographic blog and learn how to create an effective influencer marketing plan!   Summary Influencer marketing...
Accessory Or Necessity? Here’s Why You Can No Longer Afford To Ignore Influencer Marketing
CULTURE, Journalism

Accessory Or Necessity? Here’s Why You Can No Longer Afford To Ignore Influencer Marketing

With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the influencer marketing world, many brands are being cautious about embracing the industry’s potential. But with predictions that this rapidly-growing sector could be worth $10 billion by next year and 82% of consumers saying they were ‘very likely’ to act on the recommendation of an influencer they follow, can we really afford to ignore this ever-evolving age of marketing? Brands who don’t see influencers as a necessary marketing tool will find themselves on the back foot in our increasingly digitally-driven world, believes Amelia Neate, who runs the East Midlands-based Influencer Matchmaker agency. Her team partners brands with authentic and leading influencers across the globe and has worked with ...
The Power Of Influencer Marketing
INFLUENCERS

The Power Of Influencer Marketing

What Is It? Influencer Marketing is not a new game in the marketing world and the concept is pretty simple. You enlist an individual or group with influence and credibility and you associate them with your brand. The intent is to have their credibility rub off on your brand so that you gain credibility and, hopefully, a larger following of consumers. Examples of common types of Influencer Marketing might include Brand Ambassadors and Celebrity Endorsement. With that said, it's important to note the difference between credibility and fame. A common failing for brands attempting to engage in Influencer Marketing is recognizing this distinction and simply engaging a "celebrity spokesperson". In order to effectively engage with an "Influencer" for your brand, it's important to select an asso...
Join The ProductionCrate Influencer Program
INFLUENCERS, RECOMMENDATIONS

Join The ProductionCrate Influencer Program

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INFLUENCERS

Influencer Marketing Is Now Bigger Than Digital Ads

Everywhere you look people are online looking at their phones and interacting with different social platforms. If you haven't noticed we are surrounded by influencer marketing on all four sides. We inhale and exhale influencer marketing constantly every day and still many of us are not fully aware of what it really is. While the world is modernizing and the people's voice growing, we have broken through into a new era of digital marketing, a more natural type of marketing done through influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. It identifies the individuals that have influence over potential buyers and orients marketing activities around these influencers. "Marketing w...
Forbes’ Top Marketing Influencer Leonard Kim On How To Create High Converting Content
CONTENT MARKETING

Forbes’ Top Marketing Influencer Leonard Kim On How To Create High Converting Content

Content should be created not just to attract, but to convert. And only content that adds value can work in the long term. So tune in to learn how you can create quality content to push your marketing strategy a step ahead. What's On The Menu What Does Leonard Kim Do? How To Interact The Right Way? Connecting With Your Audience Writing Content That People Relate To What Makes You Unique? Interactive Content As A Two-Way Process LISTEN NOW!