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With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the influencer marketing world, many brands are being cautious about embracing the industry’s potential. But with predictions that this rapidly-growing sector could be worth $10 billion by next year and 82% of consumers saying they were ‘very likely’ to act on the recommendation of an influencer they follow, can we really afford to ignore this ever-evolving age of marketing? Brands who don’t see influencers as a necessary marketing tool will find themselves on the back foot in our increasingly digitally-driven world, believes Amelia Neate, who runs the East Midlands-based Influencer Matchmaker agency. Her team partners brands with authentic and leading influencers across the globe and has worked with ...

Twitter’s former security chief, Peiter “Mudge” Zatko, filed a whistleblower complaint with the Securities and Exchange Commission in July 2022, accusing the microblogging platform company of serious security failings. The accusations amplified the ongoing drama of Twitter’s potential sale to Elon Musk. Zatko spent decades as an ethical hacker, private researcher, government adviser and executive at some of the most prominent internet companies and government offices. He is practically a legend in the cybersecurity industry. Because of his reputation, when he speaks, people and governments normally listen – which underscores the seriousness of his complaint against Twitter. As a former cybersecurity industry practitioner and current cybersecurity researcher, I believe that Zatko’s most d...