healthcare

(BPT) - It’s a well-known rule in marketing that if you’re a healthcare company you need to work with an advertising agency that lives and breathes healthcare. But rules are made to be broken, and LevLane, a dark horse, full-service agency in Philadelphia, is showing that maybe that well-worn path so many have traveled is, well, worn out. It’s a bold statement but rooted in real-world examples. Take a look at 10 random marketing campaigns in the pharmaceutical space right now and you’ll quickly sense a theme. They have the same bouncy music, the same format, the same look and feel. They might not be siblings, but they’re definitely close cousins. For LevLane, an agency that’s been in business since 1984 and built its reputation leading campaigns for big consumer names like Taco Bell, Mi...

When human desires and wants are quantified as unalienable rights, then, ethics and morals become easily compromised, and a disaster often awaits. Designer babies will soon be the norm in reproductive healthcare, a reflection of desire passed off as an individual right. Soon, a couple will be able to walk in a reproductive healthcare facility and select all the features that they would prefer their child to have or not have. If permitted from clinical trials to practical applications, couples will have the freedom and right, depending on affordability, to decide the features that their child will have, in the process creating a child that they want. Therefore, based on their preference, a couple can decide to have a child with green eyes, less chances of becoming obese, high probabilit...

Tag: healthcare

Breaking All The Rules: Finding Success In Healthcare Marketing

Designer Babies – Soon To Be The Norm In Reproductive Healthcare