digital

16Jul

By THEIRL1ADMIN01No Comments

DIGITAL MARKETING

Highly Effective Digital Marketing Strategies

Would you like to learn some highly effective digital marketing strategies? But first of all, what is "digital marketing"? Some people believe it's a different form of internet marketing, but in truth, it's actually the same thing. These days people come up with all different kinds of terms to re-describe the same thing. Digital marketing is the same thing - people are just trying to profit off of a different wording of the same topic. I'm sure you've probably also heard the terms: "inbound marketing", "influencer marketing", "outbound marketing", and etc. But all of those are the same concepts of internet marketing strategies that have been already tested and proven to work. These people are just now figuring this stuff out. So digital marketing is just internet marketing. And also, some...

19Jun

By THEIRL1ADMIN01No Comments

INFLUENCERS

Influencer Marketing Is Now Bigger Than Digital Ads

Everywhere you look people are online looking at their phones and interacting with different social platforms. If you haven't noticed we are surrounded by influencer marketing on all four sides. We inhale and exhale influencer marketing constantly every day and still many of us are not fully aware of what it really is. While the world is modernizing and the people's voice growing, we have broken through into a new era of digital marketing, a more natural type of marketing done through influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. It identifies the individuals that have influence over potential buyers and orients marketing activities around these influencers. "Marketing w...

3Apr

By THEIRL1ADMIN01No Comments

IN OTHER NEWS, TECHNOLOGY

The Stolen Digital Generation

Abstract In the current political climate, no greater need for security has been evident with the rise of global terrorism and politically motivated violence. Increased security measures are not only costly, but are manpower exhaustive and often intrusive. Furthermore, data, in the most basic sense, has been secure in datacenters with the advent of strong security procedures, access control systems and a myriad of technological advances. Over the last three decades, various forms of metal detection have been used, in some degree, to screen datacenter workers for potential hardware that may have left the center. In some cases, it has shown progress in stopping some larger items from going undetected. The challenge for the industry though, has always been smaller hard to detect items like...

The Rise Of Digital Handouts On Venmo And Cash App – What It Says About Our Fraying Social Safety Net

12Apr

By THEIRL1ADMIN01No Comments

CULTURE

The Rise Of Digital Handouts On Venmo And Cash App – What It Says About Our Fraying Social Safety Net

A college student pleading for grocery money. A driver in need of an unexpected car repair. A worker out of a job because of the COVID-19 pandemic. A single mom who needs to pay the internet bill to support her kids’ distance learning. In all of these cases, people turned to Twitter to ask for financial support during the pandemic. Not thousands of dollars. Just a few bucks. Whatever online followers could spare. As a consumer sociologist, I study digital culture and social media. I’ve noticed an uptick in these requests on Twitter, TikTok and Instagram, which are made possible by the growing popularity of peer-to-peer payment platforms like PayPal, Venmo, Cash App and Zelle. This diverges from traditional crowdfunding in which official online campaigns are set up for lofty fundraising ...

The Keys To Smart Cities That Work For Everyone – Infrastructure Law’s Digital Equity Goals

3Apr

By THEIRL1ADMIN01No Comments

TECHNOLOGY

The Keys To Smart Cities That Work For Everyone – Infrastructure Law’s Digital Equity Goals

Gregory Porumbescu, Rutgers University - Newark The Infrastructure Investment and Jobs Act signed into law by President Joe Biden on Nov. 15, 2021, differs from past infrastructure investments not only in its size but also its emphasis on addressing long-standing and persistent racial injustice. This major investment comes at a time when smart-city initiatives, which aim to use technology to make cities more responsive to their residents’ needs, are growing more common around the world. Smart cities are made possible by high-speed internet connections. They rely on big data, algorithms and the internet of things to better serve their increasingly diverse communities. For example, smart cities might use data collected from wireless sensors to predict the number of buses that need to be i...

Legions Of Remote Workers May Be Inspired To Flee America’s Big Cities The Same As Digital Nomads

4Apr

By THEIRL1ADMIN01No Comments

LIFESTYLE

Legions Of Remote Workers May Be Inspired To Flee America’s Big Cities The Same As Digital Nomads

If one thing is clear about remote work, it’s this: Many people prefer it and don’t want their bosses to take it away. The pandemic has spurred many workers to contemplate their futures – and whether they ever want to return to office life. Edward Hopper, 'Morning Sun' (1952) via hermien_amsterdam/flickr, CC BY-NC-SA When the pandemic forced office employees into lockdown and cut them off from spending in-person time with their colleagues, they almost immediately realized that they favor remote work over their traditional office routines and norms. As remote workers of all ages contemplate their futures – and as some offices and schools start to reopen – many Americans are asking hard questions about whether they wish to return to their old lives, and what they’re willing to sacrifice or...

You May Have A Habit You Want To Break, But No, You Are Not Addicted To Your Digital Device

3Apr

By THEIRL1ADMIN01No Comments

TECHNOLOGY

You May Have A Habit You Want To Break, But No, You Are Not Addicted To Your Digital Device

Imagine that you’re a typical middle school student having dinner with your family. Your mother takes your smartphone away and puts it in a lock-box that won’t open for an hour. Would you: (a) go ahead and eat dinner with your family? (b) try to pry open the box? or (c) smash the box with a heavy tool when your family is sufficiently distracted? As depicted in Netflix’s popular documentary, “The Social Dilemma,” the answer is first (b) – if that doesn’t work, then (c). Apparently, for youth, being connected online is akin to an addictive substance: “There are only two industries that call their customers ‘users’: illegal drugs and software,” as information design expert Edward Tufte has put it. Popular media fuels this portrait, with testimonials from extreme users and highlights of the...

Under New Trump Policy Companies Accused Of Crimes Get More Digital Privacy Rights Than People

4Apr

By THEIRL1ADMIN01No Comments

BUSINESS

Under New Trump Policy Companies Accused Of Crimes Get More Digital Privacy Rights Than People

Corporations increasingly receive the same rights as people. Now, it seems, they have privileges even people don’t. Case in point: The Labor Department recently urged regulators to stop issuing press releases about companies that may have violated laws on discrimination, worker safety or minimum wage requirements. The concern is that doing so could cause reputational damage from mere accusations, even if the case is eventually dismissed. In a nutshell, the Labor Department’s action guarantees privacy rights to corporations under investigation. Unfortunately, this reasonable precaution is not afforded regular Americans. And as we know from our work on criminal justice and surveillance, an arrest without a conviction or an allegation of wrongdoing can become a scarlet letter that scares o...

Digital Divide Initiatives Must Last Beyond The COVID-19 Pandemic To Work

3Apr

By THEIRL1ADMIN01No Comments

HEALTH & WELLNESS

Digital Divide Initiatives Must Last Beyond The COVID-19 Pandemic To Work

As COVID-19 continues to force many schools to operate remotely, cities throughout the nation are stepping up to provide free internet service to public school students from families of lesser means. Washington, D.C., plans to provide free internet access to K-12 students in 25,000 low-income households for the 2020-2021 school year. In Philadelphia, any family with a public school student lacking internet service can get it free through June of 2022. In Chicago, a similar effort will provide free high-speed internet service to 100,000 public school students over the next four years. Since research consistently shows that students with internet access tend to do better academically than those without, the initiatives in Washington, Philadelphia and Chicago represent a welcome step toward...

Venmo and Cash App – The Rise Of Digital Handouts, What It Says About Our Fraying Social Safety Net

3Apr

By THEIRL1ADMIN01No Comments

TECHNOLOGY

Venmo and Cash App – The Rise Of Digital Handouts, What It Says About Our Fraying Social Safety Net

A college student pleading for grocery money. A driver in need of an unexpected car repair. A worker out of a job because of the COVID-19 pandemic. A single mom who needs to pay the internet bill to support her kids’ distance learning. In all of these cases, people turned to Twitter to ask for financial support during the pandemic. Not thousands of dollars. Just a few bucks. Whatever online followers could spare. As a consumer sociologist, I study digital culture and social media. I’ve noticed an uptick in these requests on Twitter, TikTok and Instagram, which are made possible by the growing popularity of peer-to-peer payment platforms like PayPal, Venmo, Cash App and Zelle. This diverges from traditional crowdfunding in which official online campaigns are set up for lofty fundraising ...