Framed As Young And Sexy – Powerful Women Heading Up Dating Apps
People are swiping on dating apps in record numbers and roughly half of these individuals identify as women, which may be the reason why the dating app industry recently assigned the top leadership roles to women.
Indeed, this past year, the most powerful dating apps in the world — Bumble and Tinder — were both run by women. Whitney Wolfe Herd is at Bumble while Renate Nyborg was running Tinder.
As scholars who write about dating apps like Bumble and dating and feminism, we were interested to see how journalists reported on these two women leading the male-dominated, highly lucrative online dating industry and we wanted to compare that coverage with how the CEOs represented themselves on social media.
We looked at last year’s top 50 news stories for each woman that came up in search res...