company

25Jan

By THEIRL1ADMIN01No Comments

DIGITAL MARKETING

9 Calculators Every SaaS Company Need – No Code SaaS Calculators

The SaaS market will be clocking in revenue worth $123 Billion by 2021. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. However, inbound tactics like blogs and eBooks don’t seem to engage users anymore. The need of the hour is interactive content. Hence, we are here with something that works without fail – SaaS calculators. We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions. They can help your prospects learn more about your offerings while providing your sales team with a greater understanding of the needs of your potential customers. Due to their interactivity and personalization, these calculators are highly engaging, have a very h...

Twitter Private – What That Means For The Company And Its Chances Of Success

28Oct

By THEIRL1ADMIN01No Comments

BUSINESS, IN OTHER NEWS

Twitter Private – What That Means For The Company And Its Chances Of Success

Elon Musk has finally completed his US$44 billion deal to acquire Twitter and take it private. The world’s richest man has already begun putting his imprint on the social network by firing four of its top executives. While most people are likely familiar with the idea of taking a private company public – the process that allows individuals to buy and sell a company’s shares in the stock market – the reverse process is not as well understood and happens far less often. As a business and law professor, I have been analyzing mergers, privatizations and other corporate deals for over two decades. The most common question I have been getting from students and faculty colleagues is why would Musk want to take Twitter private? Or more simply, what does it mean to go private? The answers to th...

Take Proper Control Of Your Company Web Site

8Jun

By THEIRL1ADMIN01No Comments

FOR BUSINESS

Take Proper Control Of Your Company Web Site

I recently carried out a web-site review for a solid and successful company. It had followed most of the 'rules' for getting high traffic, but had somehow missed the mark. I suspect that a large number of visitors found the site unconvincing, uninspiring and unmemorable. The site certainly did little to enhance the company's otherwise very high reputation. I quickly spotted the problem, but it took me a while to figure out the underlying cause. The problem itself was really very simple. Each page was fine on its own, but the site as a whole was not coherent. Some pages had long paragraphs while others were written in bullet points. Sentences varied hugely in length and complexity. Key staff were profiled by some departments, but not by others. Even key branding language varied, including, ...

Essential Reads: Facebook Became Meta – The Company’s Dangerous Behavior Came Into Sharp Focus In 2021

20Dec

By THEIRL1ADMIN01No Comments

BUSINESS

Essential Reads: Facebook Became Meta – The Company’s Dangerous Behavior Came Into Sharp Focus In 2021

Meta, née Facebook, had a rough year in 2021, in public opinion if not financially. Revelations from whistleblower Frances Haugen, first detailed in a Wall Street Journal investigative series and then presented in congressional testimony, show that the company was aware of the harm it was causing. Growing concerns about misinformation, emotional manipulation and psychological harm came to a head this year when Haugen released internal company documents showing that the company’s own research confirmed the societal and individual harm its Facebook, Instagram and WhatsApp platforms cause. The Conversation gathered four articles from our archives that delve into research that explains Meta’s problematic behavior. 1. Addicted to engagement At the root of Meta’s harmfulness is its set of algo...

If The Company Keeps Its Promises – Apple Can Scan Your Photos For Child Abuse And Still Protect Your Privacy

3Apr

By THEIRL1ADMIN01No Comments

IN OTHER NEWS, TECHNOLOGY

If The Company Keeps Its Promises – Apple Can Scan Your Photos For Child Abuse And Still Protect Your Privacy

Mayank Varia, Boston University The proliferation of child sexual abuse material on the internet is harrowing and sobering. Technology companies send tens of millions of reports per year of these images to the nonprofit National Center for Missing and Exploited Children. The way companies that provide cloud storage for your images usually detect child abuse material leaves you vulnerable to privacy violations by the companies – and hackers who break into their computers. On Aug. 5, 2021, Apple announced a new way to detect this material that promises to better protect your privacy. As a computer scientist who studies cryptography, I can explain how Apple’s system works, why it’s an improvement, and why Apple needs to do more. Who holds the key? Digital files can be protected in a sort o...

Starting Your Own Company – A How To Guide

12Jul

By THEIRL1ADMIN01No Comments

WORK

Starting Your Own Company – A How To Guide

Darryl Scriven, Clarkson University and Robyn Hannigan, Clarkson University Have you ever heard the expression “No guts, no glory”? Starting your own business starts with guts. If you’re someone who likes to take risks and has great ideas, starting your own company could be for you. There are different kinds of companies that you could start. You could start a company producing something you invented, like an iPhone or a mobile app. Or you could start a company that licenses the brand of an existing company, such as McDonald’s or Subway. Companies like this are called franchises. Between the two of us, we’ve started mobile gaming companies, owned franchises and created biotechnology companies from patented inventions. One of us is an analytical geochemist – someone who measures chemical...

SpaceX reaches for milestone in spaceflight – a private company launches astronauts into orbit

3Apr

By THEIRL1ADMIN01No Comments

SCIENCE, TECHNOLOGY

SpaceX reaches for milestone in spaceflight – a private company launches astronauts into orbit

On May 27, two American astronauts, Robert L. Behnken and Douglas G. Hurley, are planning to launch from the Kennedy Space Center on a mission to the International Space Station. If successful, this will mark the first time in nine years that American astronauts will launch into space from American soil. What’s even more remarkable is they will not be launched by NASA but by a private company, SpaceX. Human spaceflight is incredibly difficult and expensive; the rockets must be reliable and the vehicle must be built with expensive life support systems and a certain level of redundancy. To date, only three countries – Russia, the United States and China – have achieved this feat. As a space policy expert, I find it hard to overstate the significance for both SpaceX and spaceflight in gener...

Sale of Harvey Weinstein’s company up in air after lawsuit

23Feb

By THEIRL1ADMIN01No Comments

LIFESTYLE

Sale of Harvey Weinstein’s company up in air after lawsuit

New York’s attorney general said Monday that executives at Harvey Weinstein’s movie studio enabled and covered up dozens of sexual misconduct allegations against the Hollywood mogul and that any sale of the company must include compensation for victims and protections for employees. Attorney General Eric Schneiderman said his office filed a lawsuit against the company on Sunday, as a deal was expected to close, to make sure that potential purchasers know the extent of “pervasive patterns of illegal activity” at The Weinstein Co. and to ensure executives involved in the alleged cover up are ousted. Schneiderman said an offer from a group led by former U.S. Small Business Administrator Maria Contreras-Sweet would have put Weinstein Co. executive David Glasser in charge of the company despi...