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14Mar

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Tales From the Online Marketing Crypt 9: Why Cheap Websites Are More Expensive Than You Think

Tales from the Online Marketing Crypt - Vol. 9 Your Website May Be Under-Performing Because It's Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have written that post myself! And as per usual, then came many responses that all pretty much said the same thing: "But what if I have no money?" Ah yes, the money objection is a big one. And a valid one too! So valid that it's something every parent has said to us when we were kids, right? I remember one summer I desperately wanted to get a pair of those beautiful black riding boots, the kind you see on equestrian shows on TV. Of course, I had no idea how much they cost, but I knew I had ...

Great For Anyone In Need Of Cheap Legal Assistance But Bad For Tomorrow’s Attorneys – Robots Are Coming For The Lawyers

Elizabeth C. Tippett, University of Oregon and Charlotte Alexander, Georgia State University Imagine what a lawyer does on a given day: researching cases, drafting briefs, advising clients. While technology has been nibbling around the edges of the legal profession for some time, it’s hard to imagine those complex tasks being done by a robot. And it is those complicated, personalized tasks that have led technologists to include lawyers in a broader category of jobs that are considered pretty safe from a future of advanced robotics and artificial intelligence. But, as we discovered in a recent research collaboration to analyze legal briefs using a branch of artificial intelligence known as machine learning, lawyers’ jobs are a lot less safe than we thought. It turns out that you don’t ne...

Meet the Man Bringing Cheap Renewable Energy to His Hometown

When Highland Park, Michigan, a predominately Black city surrounded by Detroit, had its streetlights repossessed in 2011, because of a $4 million unpaid street lighting bill, Ryter Cooperative Industries L3C stepped in to help install solar-powered streetlights in the city’s neighborhoods. Energy cost inequality is a problem in many areas throughout the country. Low-income households spend 10% of their income on electricity—four times higher than the average household, according to a recent report. So while the median electricity bill in the United States in 2013 was around $114 a month, many low-income families paid more than $200 a month. Some renewable energy advocacy organizations have attributed the cost inequality to the lack of community engagement and awareness of renewable en...