caleb

Can you believe Makayla was dropped from Bama Rush? Do you think Couch Guy was cheating? Did you see Gabby Petito’s last post before she went missing? If you don’t spend much time online, you may not recognize these names. But on TikTok, their stories became sensationalized, memeified, hashtagged and rehashed. The most recent is “#WestElmCaleb.” Women took to TikTok to share their experiences of being peppered with affection, strung along and ultimately ghosted by a New York City-based designer named Caleb, who became the exemplar for the worst aspects of online dating culture. Together, these stories represent the emergence of what I call the “TikTok tabloid,” in which users collectively manufacture and dramatize stories like an investigative gossip reel. Traditional tabloids place the...