brides

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“A wedding gown represents far more than just a dress. It is also the embodiment of a dream,” said Vera Wang. For most American brides, that dream is realized in a beautiful white wedding gown. It’s a seemingly timeless tradition that is often the center point of little girls’ wedding fantasies. In 2018, about 83% of brides wore white dresses on their big day, according to a survey by Brides Magazine. Such an overwhelming statistic begs the question: Why do we associate white with wedding gowns? And how long has this tradition existed? Godey’s Magazine and Lady’s Book, a leading 19th century women’s publication, addressed this in an article on the “Etiquette of Trousseau” in their August 1849 issue. “Custom, from time immemorial, has decided on white as [a wedding gown’s] proper hue, emb...

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Why do brides wear white?