avoid

25Jan

By THEIRL1ADMIN01No Comments

THE LATEST NEWS

How To Avoid This One Major Pitfall As A Coach (And How To Rise Above It)

When I began my transition out of a corporate career to start a coaching practice, I immediately noticed a disturbing trend within the coaching industry that I knew I wanted to stay far away from. A trend that once made many coaches 6 and 7 figure income earners but a tactic that is also turning many off to the benefits of coaching: telling people they need a coach. Yes, it's a saturated market and a noisy world out there. As a woman who feels passionate about helping others in your niche it's easy to get sucked into the messaging that everyone else is using; sales pages and social media posts trying to convince others how much they need life-changing info and breakthrough sessions that only a coach can provide. Programs, emails, Facebook ads and social media posts are filling up our ...

Five Small Business Branding Mistakes You Should Avoid

10Apr

By THEIRL1ADMIN011 Comment

BRANDING, RECOMMENDATIONS

Five Small Business Branding Mistakes You Should Avoid

Small and medium enterprises tend to underestimate the power of branding. This must rank as one of the deadliest mistakes in the world of making business. You have most likely read about the branding failures of large businesses in the news – those massive errors that spelled doom for once successful ventures. While not making headlines the collapse of small businesses are more common. Studies reveal that 63% of all South African businesses fail within the first two years of trading. Many of the errors behind the collapse of small and medium enterprises are branding errors – or the result of business owners not understanding the importance of it. Many people think of “brands” as being large, important identities everybody knows about like Nike, Coca-Cola, and Harley Davidson. But buildin...

Avoid Becoming A Misinformation Superspreader: 7 Ways To Avoid It

19Mar

By THEIRL1ADMIN01No Comments

SOCIAL MEDIA

Avoid Becoming A Misinformation Superspreader: 7 Ways To Avoid It

The problem of misinformation isn’t going away. Internet platforms like Facebook and Twitter have taken some steps to curb its spread and say they are working on doing more. But no method yet introduced has been completely successful at removing all misleading content from social media. The best defense, then, is self-defense. Misleading or outright false information – broadly called “misinformation” – can come from websites pretending to be news outlets, political propaganda or “pseudo-profound” reports that seem meaningful but are not. Disinformation is a type of misinformation that is deliberately generated to maliciously mislead people. Disinformation is intentionally shared, knowing it is false, but misinformation can be shared by people who don’t know it’s not true, especially becau...

OSIRIS-REx Will Land On An Asteroid If It Can Avoid Mt. Doom

3Apr

By THEIRL1ADMIN01No Comments

TECHNOLOGY, VIDEO REELS

OSIRIS-REx Will Land On An Asteroid If It Can Avoid Mt. Doom

Imagine parallel parking a 15-passenger van into just two to three parking spaces surrounded by two-story boulders. On Oct. 20, a University of Arizona-led NASA mission 16 years in the making will attempt the astronomical equivalent more than 200 million miles away. A NASA mission called OSIRIS-REx will soon attempt to touch the surface of an asteroid and collect loose rubble. OSIRIS-REx is the United States’ first asteroid sample return mission, aiming to collect and carry a pristine, unaltered sample from an asteroid back to Earth for scientific study. The spacecraft will attempt to touch the surface of the asteroid Bennu, which is hurtling through space at 63,000 miles per hour. If all goes according to plan, the spacecraft will deploy an 11-foot-long robotic arm called TAGSAM – Touch...

Black Lives Matter must avoid being co-opted by American corporate philanthropy

15Jul

By THEIRL1ADMIN01No Comments

POLITICS

Black Lives Matter must avoid being co-opted by American corporate philanthropy

US corporations including Walmart, Nike and Sony Music pledged up to US$450 million for social and racial justice causes in the wake of the killing of George Floyd in Minneapolis. The sudden outbreak of brand activism among major corporations in recent months is likely to be related to surveys which suggest consumers shift spending according to the political and social stands that businesses take. But this raises significant concerns in the wake of a longer pattern of philanthropy through foundations attached to American corporate wealth that has focused on racial equality and civil rights causes. Black Lives Matter emerged in 2013 but gained national attention from 2016 as the effective face of the Movement for Black Lives. It has expanded to local chapters across the US, Canada and the...