Tag: audience

Trevor Noah Brought A New Perspective To TV Satire And A Whole New Audience
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Trevor Noah Brought A New Perspective To TV Satire And A Whole New Audience

After seven years of hosting The Daily Show on Comedy Central, a hit comedy show produced in the US but with global reach, South African born comedian Trevor Noah has announced plans to leave and focus on his stand-up comedy. During his tenure as host of the political satire series, which he took over from the revered Jon Stewart, Noah has offered important takes on issues in the US – and the world. Considering that the late-night television satire scene in the US remains populated by white men, Noah has offered unique “black” African insights into issues that affect black Americans. He has also been lucid in talking about issues that have an effect on Africa and Africans. Noah’s knowledge of Africa and African politics has helped him demonstrate that there are few differences between Ame...
By Insisting Journalists Engage With Their Audience, News Organizations May Be Setting Them Up For Abuse
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By Insisting Journalists Engage With Their Audience, News Organizations May Be Setting Them Up For Abuse

News organizations are trying to do a better job connecting with their audiences, in hopes of overcoming the profession’s credibility problems and ensuring its long-term survival. To do this, a growing number of newsrooms have for years embraced what’s called “audience engagement,” a loosely defined term that typically refers to efforts to increase the communication between journalists and the people they hope to reach. These efforts take many forms, and vary from online – for example, the use of social media to interact with readers about a story after it’s been published – to offline – for example, meetings between journalists and community members to discuss a story currently being produced. At its best, engagement shows audiences that journalists are real people, with the training a...