Tag: afford

Accessory Or Necessity? Here’s Why You Can No Longer Afford To Ignore Influencer Marketing
CULTURE, JOURNALISMS

Accessory Or Necessity? Here’s Why You Can No Longer Afford To Ignore Influencer Marketing

With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the influencer marketing world, many brands are being cautious about embracing the industry’s potential. But with predictions that this rapidly-growing sector could be worth $10 billion by next year and 82% of consumers saying they were ‘very likely’ to act on the recommendation of an influencer they follow, can we really afford to ignore this ever-evolving age of marketing? Brands who don’t see influencers as a necessary marketing tool will find themselves on the back foot in our increasingly digitally-driven world, believes Amelia Neate, who runs the East Midlands-based Influencer Matchmaker agency. Her team partners brands with authentic and leading influencers across the globe and has worked with ...
Millions Of Working Americans Still Can’t Afford Food And Rent – Forget The American Dream
IMPACT, SOCIETY

Millions Of Working Americans Still Can’t Afford Food And Rent – Forget The American Dream

Jeffrey Kucik, University of Arizona and Don Leonard, The Ohio State University The Biden administration is likely celebrating a better-than-expected jobs report, which showed surging employment and wages. However, for millions of working Americans, being employed doesn’t guarantee a living income. As scholars interested in the well-being of workers, we believe that the economy runs better when people aren’t forced to choose between paying rent, buying food or getting medicine. Yet too many are compelled to do just that. Determining just how many workers struggle to make ends meet is a complicated task. A worker’s minimum survival budget can vary considerably based on where the person lives and how many people are in the family. Take Rochester, New York. It has a cost of living that’s ...