Your Favorite Colors, Symbolizes Your Generation
Millennial pink, gen Z yellow, brat green… Tell me your favorite colors, and I’ll guess your generation
Although each generation seems to adopt a particular palette, it would be simplistic to view this as a biological or universal phenomenon. While color is the visual effect produced by the spectral composition of light that is emitted, transmitted or reflected by objects, how we interpret it is above all a social and cultural construct, shaped by customs, ideologies and media influences.
As French historian Michel Pastoureau, points out, colors are not created by nature – nor solely by the eye or the brain – but by society, which assigns them different meanings depending on the era. They thus become a kind of indicator of the transformations of each decade.
In the chapter secti...










