Monday, June 8

SHOPPING

Live-Streamers Should Sell Their Products With A Poker Face – Not A Smile – Here’s Why
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SPONSORED CONTENT

Live-Streamers Should Sell Their Products With A Poker Face – Not A Smile – Here’s Why

Michel Ballings, University of Tennessee; Neeraj Bharadwaj, University of Tennessee, and Prasad Naik, University of California, Davis The Research Brief is a short take about interesting academic work. The big idea Smiling or exhibiting other positive emotional displays while selling a product over live video – known as livestreaming – makes people less likely to buy it, we found in new research published in the Journal of Marketing. Livestreaming through channels such as Amazon Live and QVC is an increasingly popular way to sell goods online. In segments that usually last somewhere between 5 and 10 minutes, someone pitches a product. Viewers can then readily buy it by clicking on a link. We analyzed 99,451 sales pitches on a livestream retailing platform and matched them with actual sa...
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James Patterson And Bill Clinton—The “Dream Team” Return With A Thriller Even More Compelling Than The President Is Missing
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BOOKS

James Patterson And Bill Clinton—The “Dream Team” Return With A Thriller Even More Compelling Than The President Is Missing

Every detail is accurate— because one of the authors is President Bill Clinton. The drama and action never stop— because the other author is James Patterson. Matthew Keating, a one-time Navy SEAL—and a past president—has always defended his family as staunchly as he has his country. Now those defenses are under attack. A madman abducts Keating’s teenage daughter, Melanie—turning every parent’s deepest fear into a matter of national security. As the world watches in real time, Keating embarks on a one-man special-ops mission that tests his strengths: as a leader, a warrior, and a father. The authors’ first collaboration, The President Is Missing, a #1 New York Times bestseller and the #1 bestselling novel of 2018, was praised as “ambitious and wildly readable” (New York Times Book Revie...
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How To Reset Hair For Summer: A Celebrity Hair Stylist Shares Her Expert Tips And Tricks
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FASHION STYLE & BEAUTY

How To Reset Hair For Summer: A Celebrity Hair Stylist Shares Her Expert Tips And Tricks

(BPT) - Life at home has been harder on your hair than you might realize. If you have found yourself stretching the time between hair washes, wearing a perpetual ponytail in a hair elastic, or twisting and twirling strands with your fingertips on virtual office calls, your hair is ready for a reset. Plus, with more opportunities to safely get out and socialize, there has never been a better time for gorgeous, healthy-looking hair to take center stage. Luckily, getting hair back in tip-top shape does not need to require a salon visit. Justine Marjan is the Global Stylist for TRESemmé and shares her six tips on how to help hair start a fresh chapter this summer. 1. Swap in a sulfate-free shampoo and conditioner Something as simple as extended exposure to indoor heating systems can zap hai...
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The Latest Electric Entry In The #1 New York Times Bestselling Series
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BOOKS

The Latest Electric Entry In The #1 New York Times Bestselling Series

Don Bentley - Tom Clancy Target Acquired (Unabridged) Jack Ryan, Jr., will do anything for a friend, but this favor will be paid for in blood in the latest electric entry in the #1 New York Times bestselling series. Jack Ryan, Jr. would do anything for Ding Chavez. That's why Jack is currently sitting in an open-air market in Israel, helping a CIA team with a simple job. The man running the mission, Peter Beltz, is an old friend from Ding's Army days. Ding hadn't seen his friend since Peter's transfer to the CIA eighteen months prior, and intended to use the assignment to reconnect. Unfortunately, Ding had to cancel at the last minute and asked Jack to take his place. It's a cushy assignment--a trip to Israel in exchange for a couple hours of easy work, but Jack could use the downtime af...
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Python skin jackets and elephant leather boots: How wealthy Western nations help drive the global wildlife trade
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FASHION STYLE & BEAUTY, VIDEO REELS

Python skin jackets and elephant leather boots: How wealthy Western nations help drive the global wildlife trade

Three-quarters of new and emerging infectious diseases in humans originate in wildlife. COVID-19, SARS and Ebola all started this way. The COVID-19 global pandemic has drawn new attention to how people think about wild animals, consume them and interact with them, and how those interactions can affect public health. Any activity that puts people in close proximity to disease-prone animals is risky, including wildlife trade and the destruction of natural habitats. In response to the current pandemic, China and Vietnam have instituted bans on wildlife consumption. Global leaders and U.S. policymakers are calling for a ban on wildlife markets worldwide. We study global environmental governance and human security. As we see it, banning the wildlife trade without action to reduce consumer dem...
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No Matter What Stage Of Life You Are In, Relationship Goals Will Be A Game Changer
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BOOKS

No Matter What Stage Of Life You Are In, Relationship Goals Will Be A Game Changer

Pastor Michael Todd became a viral sensation thanks to his Relationship Goals video series. The natural next step? This wonderfully insightful book on finding (and keeping) a relationship that will make both you and God happy. Drawing on Biblical scripture, his own experiences as a husband, and the struggles faced by his parishioners, Todd offers a road map to lasting love. He also discusses his vision of single life as an opportunity to learn how to make the Lord part of our sexuality and enter the dating world with the conscious intention of finding a spouse. We were inspired by the nondenominational religious approach that sets this book apart from so many dating guides. And while Todd’s messages are serious, his writing style is down to earth and often quite funny. Relationship Goal...
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Fashion Tips & Ideas On How To Get The Right Outfit To Suit You With Unique Fashionable Accessories
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FASHION STYLE & BEAUTY

Fashion Tips & Ideas On How To Get The Right Outfit To Suit You With Unique Fashionable Accessories

Is false fashion for you? What you have to bear in mind when keeping up with all the newest trends is, that never once were you in the designer's thoughts when putting his or her creations together. How many times have you cringed at styles of dresses, trousers, blouses or whatever knowing at the back of your mind how hideous you would look dressed in what was designed for the catwalk and yet you feel the need to have them because it's in fashion. Top designer labels do not come cheap and can be quite expensive leaving you broke when you could have bought a garment for half the price and still look just as stunning. Keeping up with fashion is all well and good but if you look stupid wearing something that wasn't specifically designed for you don't wear it. There is nothing worse than wal...
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The 4 Components To Building An Author Platform
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BOOKS

The 4 Components To Building An Author Platform

What is an author platform? An author platform focuses on who you are as the author, and how many people you influence. It is what you represent. It is what comes to mind when people hear your name. There are four components to building a platform as an author. Authors should think of themselves in the same way as celebrities do. Becoming famous does not happen overnight. In fact, you don't become famous without having a following. And you can't have a following without first having a presence. People have to come to know you as an author. They must encounter your brand in order to get to you. Many new authors tend to believe that the only thing they need to focus on is writing the book; when that is so far from the truth. As an author, yes, you must write books; but, you also have to ...
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Legacy, A New Novel Of A Mother And Daughter, Ambition And Romance
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BOOKS

Legacy, A New Novel Of A Mother And Daughter, Ambition And Romance

#1 New York Times bestselling author Nora Roberts presents Legacy, a new novel of a mother and a daughter, of ambition and romance, and of a traumatic past reawakened by a terrifying threat… Adrian Rizzo was seven when she met her father for the first time. That was the day he nearly killed her—before her mother, Lina, stepped in. Soon after, Adrian was dropped off at her grandparents’ house in Maryland, where she spent a long summer drinking lemonade, playing with dogs, making a new best friend—and developing the stirrings of a crush on her friend’s ten-year-old brother. Lina, meanwhile, traveled the country promoting her fitness brand and turning it into a billion-dollar business. There was no point in dwelling on the past. A decade later, Adrian has created her own line of yoga and wor...
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The Last Thing He Told Me — Now A Reese Witherspoon Book Club Selection!
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BOOKS

The Last Thing He Told Me — Now A Reese Witherspoon Book Club Selection!

A gripping mystery about a woman who thinks she’s found the love of her life—until he disappears. Before Owen Michaels disappears, he smuggles a note to his beloved wife of one year: Protect her. Despite her confusion and fear, Hannah Hall knows exactly to whom the note refers—Owen’s sixteen-year-old daughter, Bailey. Bailey, who lost her mother tragically as a child. Bailey, who wants absolutely nothing to do with her new stepmother. As Hannah’s increasingly desperate calls to Owen go unanswered, as the FBI arrests Owen’s boss, as a US marshal and federal agents arrive at her Sausalito home unannounced, Hannah quickly realizes her husband isn’t who he said he was. And that Bailey just may hold the key to figuring out Owen’s true identity—and why he really disappeared. Hannah and Bailey s...
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