Finally Realizing Diversity Sells Victoria’s Secret Joins The ‘Inclusive Revolution,’
Victoria’s Secret recently announced a cast of new “angels.” They include American athlete Megan Rapinoe, actress and activist Priyanka Chopra Jonas and the brand’s first transgender model, Vanetina Sampaio. Together, they speak to a far more diverse image of beauty than was common for the once popular company.
Victoria’s Secret learned a lesson other leading fashion brands and the industry at large are coming to realize: diversity sells.
Better representation
This isn’t surprising. For years, consumers have called for greater inclusion and better representation in mainstream fashion. And the industry’s most avant-garde players have already responded, including Rihanna’s much talked about Savage X Fenty and Summersalt’s “every body is a beach body” campaign.
Consumers are willing to back...
