What’s The New Cool? China!
Is China the new cool? How Beijing is using pop culture to win the soft power war.
IShowSpeed, a 20-year-old American YouTuber and internet star, recently livestreamed hourslong tours of Chinese cities including Beijing and Shanghai, showcasing the locations to some of his nearly 40 million viewers.
During the March events, IShowSpeed, whose real name is Darren Jason Watkins Jr., marveled at friendly locals, spotless streets and the high-speed Wi-Fi available on the subway; Chinese fans mobbed him for selfies on the Great Wall.
Beijing’s state media lapped up the attention, with one Chinese blogger proclaiming that the American influencer had “eliminated all Western propaganda about China” in the eyes of a new generation.
IShowSpeed’s YouTube page attests to this assessment.
“China ...







