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Dating apps are accused of being ‘addictive’. What makes us keep swiping?
A class-action lawsuit filed in the United States against Match Group – the parent company of dating apps Tinder, Hinge and The League – is making headlines around the world.
The claimants accuse Match of having a “predatory” business model and using “recognized dopamine-manipulating product features” to get people addicted to their apps.
So, can dating apps really be addictive? Are we swiping right into a trap? Here’s the science behind how dating apps are influencing our brains.
How do apps give us a dopamine hit?
Dating apps, like many apps these days, are designed to keep users engaged. Like any product on the market, one of the developers’ goals is for the app to be sold and used.
While dating apps are designed...










