Pitfalls To Look Out For When Using Dating Apps, And Tactics For Success
Dating apps: marketing experts’ research reveals pitfalls to look out for, and tactics for success.
Dating can come with new and sometimes frustrating challenges. In the past, relationships were often arranged by families and guided by societal norms, limiting individual choice but sparing us the agony of endless decisions. Nowadays, those who are single have endless potential partners at their fingertips. A 2019 Pew Research Center study showed that couples who met online are more diverse, be it in terms of income, education, political orientation and ethnicity.
Freedom can have its price
According to psychoanalyst Erich Fromm, freedom can sometimes come at the price of feelings of powerlessness and even isolation. We are marketing researchers exploring online dating to determine if th...




