Martha Stewart The OG influencer In Today’s Digital World
Martha Stewart paved the way for influencers. But not everyone finds her brand empowering
From showing us how to cook the perfect turkey to mastering the art of folding a fitted sheet, Martha Stewart’s name has long been a byword for doing things well at home – “how very ‘Martha Stewart’ of you”.
New Netflix documentary, Martha, promises insights into her extraordinary life – from a teenage model to the original influencer and America’s first self-made female billionaire, with a prison stay and friendship with Snoop Dogg along the way.
Behind the expertly folded linens and immaculately set tables lies something more.
Martha Stewart created a brand empire that redefined the domestic lifestyle, monetised it and paved the way for others.
Beginnings and barriers
Stewart’s connect...










