Thursday, December 18

EBOOKS

Teamwork Is Hard Work, But Well Worth It
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EBOOKS

Teamwork Is Hard Work, But Well Worth It

Teamwork is the last real untapped advantage in organizational life that is totally free! -Patrick Lencioni What's the best team you've ever been on? What did that experience feel like? What were the results of the team? Have you been on a not so great team? What did that feel like? What were the results of that team? Chances are that most of us have felt and experienced a lackluster team more often than we've experienced a great team. Why? Because real, high-performing, cohesive teams are rare. Which is too bad because teams have the potential to unlock human and organizational potential. Why Is Teamwork Rare? The reason teamwork is hard work and rare is for all the same reasons marriage can be challenging. Both require a lot of vulnerability, emotional investment and pushing an...
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What Role Should Business Gifts Play In A Marketing Campaign?
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What Role Should Business Gifts Play In A Marketing Campaign?

Business gifts have come a long way over the past couple of decades. Gone are the days when corporate gifts were only rolled out at Christmas and restricted to cork backed coasters and plastic rulers. The market is more sophisticated both in terms of what can be supplied but also in the expectations of purchasers. But what can business gifts do to improve the success of a marketing campaign? Well there are three fundamental things to consider when choosing a promotional gift; your company, your promotional campaign, and your target audience. 1) Your Company Any marketing campaign must be appropriate to your company, reflecting what it stands for and projecting its values. For example, don't choose confectionery if you are a health food company - this is an obvious example but reflects ma...
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Retargeting Marketing: How, When, And Why Is It Used?
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Retargeting Marketing: How, When, And Why Is It Used?

If you are running a business and trying to sell your products and services online, then driving people to your website plays a critical role. But what if people aren’t ready to buy when they first visit your website? Or if they get distracted before completing their purchase? This is where retargeting marketing enters the picture. In order to attract people and bring your leads back to your website, running ads and retargeting marketing campaigns is the way to go. So, let us understand what is this concept all about and how to implement it! What Is Retargeting Marketing? Retargeting is a form of marketing strategy that lets you re-attract your prospects who leave your website before making a purchase and convert them into paying customers. Visitors might look for the same product on diff...
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Podcast: The 4 Principles For Profit And Prosperity With Jay Steinfeld
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Podcast: The 4 Principles For Profit And Prosperity With Jay Steinfeld

As founder and CEO of Global Custom Commerce (GCC), Jay Steinfeld was an early mover in e-Commerce. In 1993 he bootstrapped his website, Binds.com, built for just $1500, and operated from his garage, into the world’s #1 online window coverings retailer. Interested In Becoming A GLO Member! CLICK HERE! In January 2014, GCC was sold to The Home Depot, when Jay continued for over 6 years to lead GCC as its CEO and joined the Home Depot Online Leadership Team.
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How To Write And Publish Your Own eBook In As Little As 7 Days
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How To Write And Publish Your Own eBook In As Little As 7 Days

How To Write and Publish Your Own eBook in as little as 7 Days by Jim Edwards and Joe Vitale exe format, 208 pages I was intrigued by the title of this book - writing an eBook in 7 days? But that's exactly what Jim Edwards and Joe Vitale show you how to do. However, your eBook doesn't have to be 100 pages. In fact, Joe Vitale's best selling eBook 'Turbo Charge Your Writing' is only 22 pages (and 2 of those pages are order forms). And the authors give the example of someone who wrote a book just 7 pages long that sells for between $30 and $50. The fact is that people are swamped with information. So the shorter your book, the better. Vitale and Edwards both have impressive track records in online publishing. Joe Vitale (also known as 'Mr. Fire') is something of a legend in the world of ma...
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Cold Outreach – How To Do It Right? [Tips & Tricks]
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Cold Outreach – How To Do It Right? [Tips & Tricks]

Have you been wondering how to widen your customer horizon? Don’t worry, we’ve got you covered. The easiest way to reach out to a wider audience is through cold outreach. In a survey, about 59% of respondents said that emails influence their buying decisions. Hence, cold outreach can open doors for an extra boost in website traffic, audience engagement, and conversions. But how you go about doing it is extremely crucial and will determine your success. So, in this blog, we talk about the key takeaways from Amanda Natividad and Rand Fishkin’s video on cold outreach as part of SparkToro’s “Office-hours” live stream. Let’s get started! What Is Cold Outreach? Cold outreach refers to the process where you reach out to or contact someone via email who doesn’t have any connection with your ...
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Get Free Marketing From YouTube

Why should you take the time to market on YouTube? There are a lot of other sources for advertising that you can consider, so why would YouTube be one of the options that you put on your list. There are actually the number of reasons why YouTube can work so well, sometimes way better than the other avenues, and this can be true no matter what type of product or service you are trying to sell. Free marketing! Firstly, and importantly if you don't have a large marketing budget, YouTube is free. While you will need to invest a bit of your time to figure out your target audience and to create the videos that you want to use, being able to upload and even make the videos that you want to upload will be completely free. What is another advertising source going to be free? Video content is rea...
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TikTok Marketing 101

When pop feeling Taylor Swift introduced her single"Me" in April 2019, the tune went viral instantly. It Includes Brenden Urie of Stress! At The Disco and the music, the movie is among the both of them dancing and singing at a kaleidoscope of light colors. Soon after the launch, Swift's TikTok accounts posted a clip in the movie using all the Hashtag, #AnotherLikeMe, and it is a lyric in the song. "Show us the very best re-creation of the dancing, utilize MEdancechallenge, and we'll locate our favs," the accounts posted. A week after, #AnotherLikeMe had obtained more than 3 million viewpoints. Also, #Medancechallenge had obtained over 500,000 perspectives on TikTok. It ended up being a promotion triumph for Swift. If you are not sure yet why and how to adopt this humorous and irreverent ...
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A Podcast With Internet Oscars Winner And Dark Net Activist Jack Rhysider
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A Podcast With Internet Oscars Winner And Dark Net Activist Jack Rhysider

Jack Rhysider is a veteran of the security world. He gained his professional knowledge of security by working in a Security Operations Center for a Fortune 500 company, a place where threats are detected and stopped. During that time he was exposed to hundreds of client networks ranging from schools to government, to banks, and to commercial organizations. What's On The Menu: - Exploring the dark and hidden side of the Internet - From being a network security engineer to becoming the founder of Darknet Diaries - How dark internet and hacking works And much more! LISTEN NOW
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