strategy

25Jan

By THEIRL1ADMIN01No Comments

INFLUENCERS

How To Create The Perfect Influencer Marketing Strategy?

Influencer marketing is a marketing technique through which brands promote their products with endorsements from influencers online. Social media and blogs are home to the lion’s share of influencers even though other creators like podcast hosts can fit the bill too. Moreover, many a time, influencer marketing is just a part of brand awareness campaigns but helps in boosting sales and improving conversions as well. Hence, it’s evident that a clear and concise influencer marketing strategy is a must for improving your product’s success. Like any marketing tactic, an influencer program takes deliberate targeting and planning. So, without further ado, let’s dive into this infographic blog and learn how to create an effective influencer marketing plan! Summary Influencer marke...

Instagram Marketing Strategy – Everything You Need To Know

29Sep

By THEIRL1ADMIN01No Comments

BRANDING, EBOOKS

Instagram Marketing Strategy – Everything You Need To Know

Instagram is counted as one of the fastest-growing social media platforms to ever exist. The fact that the user base has skyrocketed to over 1 billion indicates why many businesses are keen to jump on the Instagram marketing bandwagon and want to develop a marketing strategy that is focused on Instagram. But get one thing straight: getting your Instagram marketing strategy right is no walk in the park. You must learn the ins and outs of the platform to create a strategy that ushers in conversions and engagements. The good news is that this guide will take you through the dynamics of a good Instagram marketing strategy in an actionable and precise way. <br /> Instagram is the second most accessed network after Facebook. In fact, the popular visual-first-based social media webs...

SaaS Content Marketing Strategy – The Ultimate Guide

27Jan

By THEIRL1ADMIN01No Comments

CONTENT MARKETING

SaaS Content Marketing Strategy – The Ultimate Guide

As SaaS businesses crop up left right and center, standing out has become tougher. In this SaaS content marketing ultimate guide, we hold your hand and take you through all the steps that’ll get you started! From target audience selection to content creation for various stages of the funnel to content distribution, we have got it all covered. So sit back and join us in this mini-course on getting started with SaaS content marketing. What Is SaaS Marketing? Let’s start from the basics. Software as a service or SaaS marketing as we know it has a more product-centered approach to create awareness around a product. With this aim, SaaS marketers generate relevant content in the form of ebooks, interactive experiences, whitepapers, infographics that aid in creating a resource hub around th...

Money Talks: Big Business, Political Strategy And Corporate Involvement In US State Politics

15Jan

By THEIRL1ADMIN01No Comments

POLITICS

Money Talks: Big Business, Political Strategy And Corporate Involvement In US State Politics

Political spending by corporations is big business. As one corporate executive with experience in business-government relations says, “A company that is dependent on government that does not donate to politicians is engaging in corporate malpractice.” Our research group heard that statement during a series of interviews with industry insiders that we conducted for a study on corporate political strategy and involvement in U.S state politics. In the 2018 election cycle, for example, private interests spent US$500 million on campaign contributions to U.S. federal election candidates and nearly $7 billion to lobby federal officials. As shown by campaign finance monitor the Center for Responsive Politics, those firms most affected by government regulation spend more. The operations of Face...

Latest Version Of Conservatives’ Longtime Strategy To Rally Their Base: Anti-Transgender Bills

7May

By THEIRL1ADMIN01No Comments

LGBTQ

Latest Version Of Conservatives’ Longtime Strategy To Rally Their Base: Anti-Transgender Bills

On April 6, 2021, despite Republican Gov. Asa Hutchinson’s veto, Arkansas became the first state to prohibit physicians from providing gender-affirming medical care like hormone treatments designed to delay puberty in transgender youth. So-called “puberty blockers” are used to delay the physical changes associated with puberty and provide time for transgender young people to consider their options. Arkansas physicians now face criminal penalties if they prescribe puberty blockers or other forms of cross-gender health care to transgender youth. Twenty other states are considering similar bills. Some would classify puberty blockers and other gender-affirming medical treatments as child abuse or would revoke the medical licenses of physicians prescribing these therapies. These anti-transgen...

Here’s A Strategy For Managing Our Nation’s Fire Seasons, Like 2020

3Apr

By THEIRL1ADMIN01No Comments

ENVIRONMENT, VIDEO REELS

Here’s A Strategy For Managing Our Nation’s Fire Seasons, Like 2020

As of late fall, wildfires are still smoldering under snowfall in Colorado. I am hoping that the cold and snowy weather over the last few days will finally put to bed the 2020 fire season in my state. Through much of October, great pillars of smoke rose in the sky and ash rained down from at least four major fall wildfires, affecting millions in the urban corridors east of the Rocky Mountains. October wildfires are rare in Colorado, especially large ones that burn more than 1,000 acres. Only about a dozen that size have burned since 1984, out of 335 in the state over that period. This fall’s major blazes are a signal of climate change in the here and now. And they’re not the only such evidence in a record hot and dry 2020 fire season, where states across the West are still putting out ho...

Viral videos of racism: how an old civil rights strategy is being used in a new digital age

8Jun

By THEIRL1ADMIN01No Comments

Journalism

Viral videos of racism: how an old civil rights strategy is being used in a new digital age

After a black bird-watcher filmed a white dog-walker on May 25 calling the police on him in response to his request she obey the dog-leash laws in the Ramble woodlands area of Central Park, New York, the video went viral. “I’m going to tell them there’s an African American man threatening my life”, Amy Cooper informed Christian Cooper (no relation) before she called 911 and made a deliberately dramatic false accusation. Melody Cooper, discussing her decision to post her brother’s footage online, told hosts of American talk show The View that she “wanted to shine a light on” Amy Cooper’s weaponisation of racism “so that no other black person would have to go through it from her”. Over half a century ago, African Americans viewed the potential of the newest development in communications te...