Tag: ruthless

The Ruthless Pursuit Of Online ‘Likes’ Gives You Nothing
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The Ruthless Pursuit Of Online ‘Likes’ Gives You Nothing

Imagine a popular social media channel that did not display the number of “likes,” mentions, impressions, followers, engagements or any other metric to show how many times one’s content has been viewed, by whom and when. A flourishing “how-to” industry has arisen dedicated to increasing “counts” on social media, while also claiming this is the silver bullet to becoming more popular, rich and famous. You can purchase the services of click-farms to artificially increase your like-counters. This potentially increases your content’s chances of being cross-syndicated, appearing higher up in newsfeeds and possibly meaning the ability to convert “online social wealth” into material wealth. In other cases, approbation markers such as likes can be used to generate popularity or condemnation of a...