To Get Great Coverage, You Need A Great Media List
You've written a great press release and it's ready to go. But the bigger question remains: who do I send it to?
Before you begin sending the release to anyone and everyone, take heed. By not targeting the release to the right person at the right media outlet, your release will simply go into the trash and you'll never gain the respect of any reporter.
So look long and hard at your perfect release. Who would be truly interested in it? Let's face it, Oprah probably doesn't care you have developed additions to your product line.
So look for publications and media that match your target market, not where you'd like to appear.
Where to find media listings?
Once you determine who you want to send the release to generally, you need to get all the information on the media. You can use the fol...