In The Restaurant Industry Its Not Easy To Construct A Menu
Your menu that you will have in your restaurant is determined by the type of customer market that you will serve. Specifically with each type of market, the manager, owner of the restaurant or the food services manager must determine the best type of menu that is suitable and preferred for the needs and desires of their specific food customer market. That is what the area, or drive around catchments area needs.
It's not a chicken or egg scenario. If the area served has ten pizza restaurants but few hamburger chains, even if you like pizza, why put up another pizza restaurant menu?
In designing a given menu, that manager must not only consider information on the market itself - for example age, gender, economic and employment conditions, frequency of eating out etc, but also the skill ...