brand

11Mar

By THEIRL1ADMIN01No Comments

FOR BUSINESS

For Over 60 Years The marketing Tricks That Kept The Barbie’s Brand Alive

The marketing tricks that have kept Barbie’s brand alive for over 60 years. Rejected by the toy industry at first, Barbie is now one of America’s most trusted brands. “She” – the 11.5 inch blonde doll, but also her brand persona – generated worldwide sales of around US$1.5 billion (£1.3 billion) in 2022, and has a brand value of US$590 million. Barbie debuted on March 9 1959 at the New York International Toy Fair as Barbie Teenage Fashion Model. Sixty-four years later, the doll continues to be the subject of cultural, sociological and psychological interest. By creating an iconic brand with special meaning for fans of all ages (Barbie is marketed to children aged three and older), toy company Mattel has successfully extended the lifecycle of the Barbie brand for well over half a century. ...

27Mar

By THEIRL1ADMIN01No Comments

DIGITAL MARKETING

Brand Building With Quality Content

Content is the most crucial element for a brand. It is a way to reach your target audience, drive traffic to your website, engage the visitor, increase conversion rates, enhance brand awareness and increase revenue. Now, with the vast amount of content available on the internet, creating any content will not help you reach your goals. Your content needs to stand apart from the rest so that it attracts the attention of the potential customer. Therefore few qualities are a must in the content to aid your business growth and establish your brand in the market. Here are some attributes that are listed by companies providing content writing services. Relevant The content has to keep the target audience in mind. A well written and quality content that does not fulfill the needs and expecta...

14Mar

By THEIRL1ADMIN01No Comments

BRANDING, THE LATEST NEWS

What Are The Qualities of A Timeless Brand?

A brand that instantly pops in the mind of a consumer for a certain product, built through the years and has withstood the test of time is one of the definitions of a timeless brand. It is a name or a company that has been around for a long time but is still considered to be among the top brands loved and supported by its audience. A timeless brand is iconic and its branding has played a role to its long-term success. Among the timeless brands that have managed to successfully emerge on top throughout the years includes Apple, KFC, Nike, and Cadbury to name a few. They all have reached a certain level of success, a meaningful brand that did not give in to the fads. They stayed true to their beliefs and managed to stand the test of time. How Can You Make Your Brand Timeless? As a busin...

23Sep

By THEIRL1ADMIN01No Comments

MONEY

Should College Athletes Be Allowed To Use Their School Brand For Paid Endorsements

John Holden, Oklahoma State University Just days after the NCAA changed it rules in June 2021 to let college athletes seek endorsement deals, a college quarterback in the South announced a sponsorship deal with a beverage company. About the same time, another college football player, a wide receiver in the South, signed an endorsement deal with a national retailer. In both cases, the players wore clothes without university logos in the photographs they posted on their social media as they promoted the companies. Not so with another football player – a quarterback in the Southwest – who got use of a new car from a dealership for standing next to one of the dealership’s cars in a photograph on his social media page. Instead of plain clothes, he wore a polo shirt with his university logo ...

27Jul

By THEIRL1ADMIN01No Comments

SCIENCE

Science elicits hope in Americans – its positive brand doesn’t need to be partisan

Harley-Davidson is one of the most iconic brands in the world. Harley-Davidson, however, doesn’t sell motorcycles – it sells a lifestyle. Look at any Harley-Davidson advertisement and you will see someone riding the open road. The Harley-Davidson brand is about freedom. Attitude. Living by your own rules. A brand is the unspoken starting point when you first encounter any object, person or idea. It’s the emotional, sensory and cognitive reflex that shapes how subsequent information is gauged. A key to successful marketing, therefore, is understanding that starting point. By the same token, effective science communication depends on understanding the factors that influence public perceptions of science so that those doing the communicating – such as the research community, health professi...