Tag: accessory

With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the influencer marketing world, many brands are being cautious about embracing the industry’s potential. But with predictions that this rapidly-growing sector could be worth $10 billion by next year and 82% of consumers saying they were ‘very likely’ to act on the recommendation of an influencer they follow, can we really afford to ignore this ever-evolving age of marketing? Brands who don’t see influencers as a necessary marketing tool will find themselves on the back foot in our increasingly digitally-driven world, believes Amelia Neate, who runs the East Midlands-based Influencer Matchmaker agency. Her team partners brands with authentic and leading influencers across the globe and has worked with ...